Apple’s iPhone 15 conference focused on AI features, but barely talked about AI technology

At 1 a.m. on September 13, Beijing time, Apple held its autumn new product launch conference. At the press conference, Apple's spokesperson emphasized the smart features of the company's products, although there was no direct mention of artificial intelligence technology. The focus of this conference was to introduce the iPhone 15 series and the Apple Watch Series 9 under the hood Features, especially the chips that power these devices

Apple designed its own chips for both products. The Apple Watch Series 9 and Apple Watch Ultra 2 use the S9 chip, while the iPhone 15 Pro and Pro Max use the A17 Pro chip

When it comes to these chips, Apple focuses on the features they support

For example, the S9 chip allows requests for Apple’s voice assistant Siri to be handled on the device. This is an

AI

process that typically happens in the cloud and only happens when the user’s smartwatch is connected to the internet. But as chips become more and more powerful, these AI processing processes can be completed on the device. Typically, this approach makes the process faster and more secure because the data does not need to be transmitted over the Internet. However, Apple did not mention artificial intelligence, but focused on improving the usefulness of Siri on the device

For example, Apple Watch Ultra 2 has a "double-click" function, which allows users to use their index finger and thumb at the same time. Click to control features on your device. This also requires artificial intelligence processing

Gene Munster, managing partner of Deepwater Asset Management, pointed out in a report recently released that “Apple does not like to mention AI in conference calls or product events, which leads to People have speculated whether the company has fallen behind in taking advantage of new models. The reality is that Apple is actively developing AI."

The A17 Pro chip Apple uses in the iPhone 15 Pro and Pro Max is a 3nm chip. Typically, smaller nanometer dimensions mean more powerful and efficient chips can be produced.

The iPhone 15 Pro and Pro Max are the only smartphones currently on the market that use 3nm chips.

Apple says this helps enhance features like more accurate predictive input and camera technology, a process that also requires AI.

Munster said: "As more and more applications utilizing AI emerge and phones will power them, this dynamic will make phones using traditional chips unresponsive. In the case of AI, the chip are important, and Apple remains a leader in building hardware that supports these features."

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