ByteDance's video editing app CapCut's global user spending exceeds US$100 million

CapCut, a creative video editing tool owned by ByteDance, has a large number of users in China, the United States and Southeast Asia. The tool supports Android, iOS and PC platforms

Market Research Agencydata.ai The latest report states that as of September 11, 2023, CapCut’s total user spending on iOS and Google Play It has exceeded US$100 million (note on this site: currently about 728 million yuan), successfully surpassing Splice (ranked first in the second half of 2022) and becoming the world's most profitable video editing application in the first half of 2023. Compared with the second half of 2022 An increase of 180%.

As of August 2023, 490 million people worldwide use CapCut on iPhone and Android phones.

data.ai Data shows that China, Indonesia and Brazil are the three markets with the largest downloads of this app in the first half of 2023, while the United States, Bangladesh and China are the most downloaded markets. The three markets with the largest sales volume increased by 67%, 73% and 31% respectively compared with the second half of 2022.

According to reports, Capcut’s downloads are also in Europe (51% in the UK, 25% in Germany), the Middle East (99% in Egypt, 29% in Saudi Arabia) and Latin America (98% in Mexico, 27% in Brazil). Growing rapidly. According to reports, Capcut’s downloads are also growing rapidly in Europe (UK 51%, Germany 25%), the Middle East (Egypt 99%, Saudi Arabia 29%) and Latin America (Mexico 98%, Brazil 27%)

Capcut’s profit model adopts a subscription system. According to data.ai data, in the first half of 2023, CapCut’s most profitable subscription option in the US iOS App Store is “One Year PRO”, with a one-year subscription price of US$74.99 (currently about 546 yuan) , accounting for nearly 34% of total consumer spending, followed by monthly subscriptions of $7.99 (currently about 58 yuan) (26%).

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