How to add Google Analytics 4 in WordPress

Need to update to Google Analytics 4, but not sure how? Having a hard time setting up Google Analytics 4 that you need now? In this article, I'll show you how.

Google Analytics 4 is replacing its predecessor, Universal Analytics, which will stop collecting data in July 2023 (July 2024 for Google Analytics 360 customers). For non-360 customers, switching to GA4 is mandatory, so it's important to start now.

don’t worry! This practical guide will give you step-by-step instructions on how to easily install and activate GA4 on your WordPress website. Let's get started updating your old Google Analytics.

Install and activate the Google Analytics for WordPress plugin

The first step in setting up Google Analytics 4 on your website is to install a WordPress plugin that adds the Google Analytics tracking code to your website.

To do this, navigate to the Plugins section in your WordPress dashboard, click Add New, and search for Google Analytics .

From the search results, find GA Google Analytics or MonsterInsights, which are widely recommended plugins due to their seamless integration with Google Analytics 4 Famous for WordPress integration.

Select Install now, then click to activate.

You have now successfully installed and activated the Google Analytics plugin and are ready to set it up.

Create a Google Analytics 4 Property

When transitioning from Universal Analytics to GA, you must create a new Google Analytics 4 property for your WordPress site. Here are step-by-step instructions.

Visit the Google Analytics website and click Manage in the lower left corner of your account.

Select your account in the Account column of the Admin console. Then go to the Properties column and click Create Property.

Name your new property after your WordPress site, then fill out the Business Details and Business Goals pages.

On the final settings screen, click Web as your platform. Enter the details of your WordPress site, including the URL under Website URL and the site name.

Click Create and, if necessary, accept the terms of the service agreement.

Your Google Analytics 4 property is now set up and ready to collect data.

Get Google Analytics 4 Measurement ID

Now that you have set up your Google Analytics property, you must obtain your measurement ID.

Click the Manage button in the lower left corner of the Google Analytics screen.

Under the Properties column, select Data Flow.

Select the Web option and select the properties you just set. A panel will appear with all the information about the stream, including the measurement ID.

Copy the measurement ID as needed to configure the Google Analytics WordPress plugin.

Configure Google Analytics for WordPress plugin

To configure the Google Analytics for WordPress plugin, follow these steps:

Go to the Settings menu in your WordPress dashboard and click Google Analytics.

Enter your GA4 Measurement ID in the GA Tracking ID section.

Next, select a tracking method Google Tag in the section below.

Finally, click the Disable tracking for admin-level users section so that Google Analytics will not track your admin activity.

Save changes and exit setup.

Now it’s time to verify that Google Analytics 4 is running on your WordPress site.

Verify Google Analytics 4 Tracking on WordPress

To ensure that Google Analytics 4 (GA4) is set up and tracked correctly on your WordPress site, you can verify this in a few ways:

Verify installation using real-time reporting

Open your website in a new browser tab.

Go back to your Google Analytics account and navigate to Real-Time Reports.

Find the Overview report and check if your site appears in the Current Active Users section. If you see active users on your site, it means GA4 is tracking your site.

Using the DebugView function

Open your website in a new browser tab.

Add the following to the end of the website URL, ?debug_mode=true.

Next, open your browser's developer console by right-clicking and selecting Inspect or by pressing F12.

Look for the Google Analytics DebugView panel in the console and check for any error messages or warnings related to GA4. If there are no errors or warnings, GA4 is functioning properly.

Download High Quality WordPress Plugin

Looking to take your WordPress website to the next level? WordPress plugins are an invaluable tool for all WordPress website owners. They provide your website with important features you need to run a successful website, which a new WordPress website does not have.

Check out the resources below for tons of great plugins you can download for your WordPress site today!

Unleash the power of Google Analytics 4 for your WordPress website

Adding Google Analytics 4 to your WordPress website is a simple process that can provide valuable insights into your website performance. By following the steps outlined in this guide and using the available plugins, you can easily configure GA4 tracking and take advantage of its powerful features.

With GA4, you'll have access to rich customer data and enhanced marketing capabilities to optimize your ads and improve your overall online presence. So don’t miss this opportunity to realize the full potential of your WordPress website with Google Analytics 4!

If you need more high-quality plugins and themes for your WordPress site, use Envato Elements. You can access thousands of WordPress resources for a low monthly fee.

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