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10-year data analysis reveals: iPhone user value is as high as 7.4 times that of Android
- 王林forward
- 2023-09-13 16:33:08966browse
News on September 7, according to the latest data analysis report, the average expenditure of Apple iPhone users on applications far exceeds that of Android users, reaching 7.4 times, which is much higher than previous estimates.
Ten years ago, analyst Horace Dedio Dediu) began to study the revenue of iOS and Android app developers. At that time, he found that although the number of Android users was twice that of iPhone users, the revenue of iPhone App Store developers was 10% higher than that of Google Play. 2 times the size of Store. This finding prompted him to make the point that iPhone users are worth 4 times more than Android users, who pay 4 times more than Android users despite having an equal number of users.
After 10 years, Dedio once again shared relevant data analysis. Apple claims 650 million active apps Store users, while Google claims 2.5 billion active users, and despite the clear gap in user numbers, the ratio between revenue has remained very stable. In 2016, the revenue ratio between Apple and Google was 29:15 (about 1.93), and it will still be 81:42 (also about 1.93) in 2022.
Based on this data, we can compare app revenue per user for both platforms by dividing the global revenue number by the number of global users. The results show that iPhone users are 7.4 times more valuable than Android users.
In addition, Dedio also expressed his opinions on Apple’s recently launched Vision Pro headsets expressed optimism that the new product could lead to a 10-fold difference in user spending. That means Apple's new products may attract more users to make hefty in-app purchases or spending. This finding has a positive impact on Apple's future growth prospects and demonstrates the unique value of the iPhone ecosystem.
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