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According to the latest 2023 China New Car Quality Study SM (IQS) report, consumer insight and market research institution J.D. Power Jundi pointed out that the overall quality of China’s new cars this year has shown a positive improvement trend, especially in hybrid models. Performance is even better
This is the 24th consecutive year that J.D. Power has conducted research on the quality of new cars in China, and it is also the fourth year that the agency has simultaneously launched the new IQS platform in China and the United States. The study focuses on the quality problems encountered by owners of fuel vehicles with 2 to 6 months of use experience. It evaluates the quality of new vehicles by the number of problems per 100 vehicles (PP100). The lower the score, the fewer the problems and the better the quality. The superior report points out that in 2023, the number of problems per 100 new cars will be 204 PP100, a decrease of 9 PP100 compared to last year, and the overall quality of new cars has improved. . In addition, the proportion of PP100 occupying the top 20 issues in the industry dropped from 41% last year to 33%, which is close to the level of the mature US market. This improvement is mainly attributed to the improvement of design defect issues, which reduced by 13 PP100 based on last year. This shows that car companies have begun to pay attention to and take measures to improve the quality problems caused by design defects, and have made significant progress
According to the editor's understanding, the report also shows that hybrid models have superior performance in terms of new car quality. The number of problems per 100 hybrid vehicles was 194 PP100, while that of pure fuel vehicles was 205 PP100. This has been the third consecutive year that the overall quality of hybrid models has been better than that of pure fuel models. Especially in terms of body appearance and body interior, hybrid models show obvious advantages. However, in terms of intelligence, driving comfort and powertrain, the gap between hybrid models and pure fuel models is not obvious
Yang Tao, J.D. Power China General Manager of District Automotive Products Division, said: "We are very happy to see that the improvement in design defects this year is very obvious. This shows that more and more car companies are beginning to pay attention to 'user experience design' and are in the research and development of new cars. Useful adjustments have been made to the design stage. With the changes in the automobile industry, consumer complaints about automobile quality issues have become more scattered and complex. Therefore, automobile companies need to more comprehensively improve the perceived quality of the entire vehicle and pay attention to different types of consumers. Key usage scenarios for users.”
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