WooCommerce Coupon Management: A Beginner's Guide

Improving and increasing the financial health of the business is the goal of every online store owner, and sales play a vital role in achieving this goal. In this article, we’ll look at one of the best ways WooCommerce offers to reward customers, namely coupons. Providing customers with discount coupons guarantees an increase in sales, making it a win-win situation. So let's get started.

coupon

In terms of offering discounts to customers, offering coupons is considered very encouraging. At the same time, they offer online store owners a great opportunity to increase their sales with this plugin. So, before we get started with today’s post, let’s take a look at what Wikipedia says about coupons.

In marketing, Coupon is a ticket or document Can be redeemed for financial discounts or rebates under the following circumstances: buy product. usually, Coupons are issued by consumer product manufacturers or Retailer, used in retail stores as part of a sale Promotions. 块引用>

WooCommerce allows online store owners to control whether they are willing to offer coupons to customers. Coupons can be applied to the shopping cart and checkout page. But in order to use coupons in WooCommerce, you first need to enable them.

Coupons can be easily enabled from WooCommerce settings, which I discussed in a previous article. However, if you don't remember, here's a quick summary.

Go to WooCommerce > Settings > Checkout > Checkout Options. Enable the coupon checkbox from here.

Manage Coupons in WooCommerce

Previously, managing and maintaining coupons was considered a cumbersome task for online store owners. But WooCommerce makes this process just a few clicks away. You can find a separate coupon section where you can not only create new coupons but also track them properly.

Start by logging into your website’s Dashboard account and go to WooCommerce > Coupons.

It will lead you to a page similar to the one shown above. This page looks very similar to the section in WooCommerce for managing posts, categories, products, orders, etc.

The first line is not new to us. Here you'll find some Bulk Actions, such as Edit and Move to Trash, as well as some Filters that can Allows you to sort various coupons based on Date and Type.

Below this row you can find a column with information for all coupons (whether published or not). Each coupon is placed on a single line. So let's look at these columns.

Code

The first column will specify the code or more precisely the name of the coupon. Coupon names are saved as unique codes to avoid duplication. In this column, each coupon code is displayed on an image that looks like a ticket. This is a coupon that your customers use to receive discounts.

Coupon Edit

It is absolutely possible to edit coupons in WooCommerce, it works the same way as editing a post, product, order, but the difference is that when you hover over any coupon code , it will change color and pop up a message saying Edit Coupon. So, click on the coupon title to change the coupon details. Likewise, the Trash option will appear next to it. Similar to other post types (e.g. post, page, product), you can also drop coupons.

Coupon type

The next column will specify the type of coupon. WooCommerce mainly offers four different coupon types. these are:

• Shopping Cart Discount
• Shopping cart% discount
• Product Discount
• Product discount percentage

The shop owner can choose any of the above types. I will explain these four types in detail in my next article when creating coupons. Now let’s familiarize ourselves with the user interface of coupons in WooCommerce.

Coupon amount

This column will list the value of the coupon. It will specify how much discount you offer to your customers.

describe

If you have added any short description about the coupon, then it will appear in the "Description" column. This field is optional. However, if you fill out that information, you will certainly provide your customers with some additional information that will guide them to the details of the coupon.

Product ID

The next column is the product ID, the details in this column are also optional. When you create a coupon specific to a specific product or set of products, WooCommerce displays the IDs of those products in this column.

Usage/Restrictions

The name of this column is self-explanatory: it specifies the validity and usage of a specific coupon. Generally, any coupon can only be used once by any customer, after which the coupon is no longer valid for the same customer. But we will see how to modify it and control the results in the next article.

Date of Expiry

The last column is the expiration date, which is the date when the specific coupon expires and is no longer available. WooCommerce allows you to set an expiration date. For example, if you only offer some coupons for Cyber ​​Monday, those coupons should expire at the end of Cyber ​​Monday.

in conclusion

This is an overview of the various options you will encounter when managing coupons in WooCommerce. In my next article I will explain how to create a new coupon for a customer and how to configure some of the settings associated with it. If you have any questions about this article, you can comment below and ask.

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