Samsung’s latest breakthrough in 2025: The scroll-screen mobile phone’s borderless design makes a shocking debut

Samsung recently revealed an eye-catching plan: they plan to launch an innovative roll-screen smartphone in 2025. According to industry sources, this unnamed device may be equipped with an under-screen camera (UPC) and adopt a bezel-less design to bring a new visual experience to users

With the gradual development of foldable screen mobile phones Emerging, roll-screen smartphones are regarded as the next innovative direction in the field of smartphones. Many companies are actively exploring this design, and some have even demonstrated prototypes and concept devices. As an industry giant, Samsung has been thinking about how to implement this concept for many years

According to my understanding, Samsung has gained a lot of experience in the field of rollable and sliding smartphone designs. patent. At the same time, Samsung Display, its display division, has also launched several large-size OLED panels that can be rolled up when not in use for easy portability. In May this year, at the 2023 SID Display Week in California, Samsung demonstrated an OLED panel called "Rollable Flex" that is 254.4mm long when fully expanded, but can be hidden in just In a 49mm package, it has excellent scalability, which is equivalent to the screen length being able to be expanded 5 times. This design solves the portability problem of large-screen devices. In comparison, the expandability of foldable smartphones currently on the market is only 3 times or even lower

However, Samsung has not yet announced the "Rollable" Flex" commercial availability as a smartphone. It is understood that this part will be handled by Samsung’s mobile division (MX or Mobile Experience). According to the latest rumors, Samsung plans to mass-produce its first-generation scroll-screen smartphones starting in 2025. Although the exact release date has not been revealed, it is likely to be unveiled together with Samsung’s other innovative products, such as the Galaxy Z Fold 7 and Galaxy Z Flip 7, which are expected to be released around August. Of course, whether it will be advanced or postponed depends on market conditions.

## In addition to scroll screen technology, Samsung is also constantly improving its under-screen camera technology (UPC technology ). Starting with the Galaxy Z Fold 3 in 2021, Samsung began using under-screen cameras on its foldable series of phones. Two years later, however, and while image quality has improved, some issues remain. In the next few years, we still need to observe whether Samsung can achieve greater breakthroughs in this area

Against the backdrop of fierce competition in the smartphone field, Samsung's actions have attracted widespread attention in the industry. Consumers are also eagerly looking forward to the official release of this innovative product to unveil the mystery of roll-screen smartphones

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