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Advertising promotion and marketing campaign support in PHP real-time chat system

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Aug 26, 2023 am 10:39 AM

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Advertising promotion and marketing campaign support in PHP real-time chat system

Advertising promotion and marketing activities support in PHP real-time chat system

Introduction:
In modern society, advertising promotion and marketing activities have become an important part of enterprises to get more an integral part of users and increasing brand awareness. With the popularity of real-time chat systems, it has become a trend to integrate advertising promotion and marketing activities into them. In this article, we will use PHP to implement a real-time chat system that supports advertising promotion and marketing activities, and provide corresponding code examples.

Create database table
First, we need to create a database table to store chat messages and related advertising and marketing campaign information. Assume that our table structure is as follows:

CREATE TABLE chat_messages (
 id INT(11) NOT NULL AUTO_INCREMENT,
 user_id INT(11) NOT NULL,
 message TEXT NOT NULL,
 timestamp DATETIME NOT NULL,
 PRIMARY KEY (id)
);

CREATE TABLE advertisements (
 id INT(11) NOT NULL AUTO_INCREMENT,
 message TEXT NOT NULL,
 start_date DATE NOT NULL,
 end_date DATE NOT NULL,
 PRIMARY KEY (id)
);

CREATE TABLE marketing_activities (
 id INT(11) NOT NULL AUTO_INCREMENT,
 title VARCHAR(255) NOT NULL,
 description TEXT NOT NULL,
 start_date DATE NOT NULL,
 end_date DATE NOT NULL,
 PRIMARY KEY (id)
);

Implementing the chat function
Next, we use PHP to implement a simple real-time chat function.

// 引入数据库配置文件
require('config.php');

// 连接数据库
$connection = mysqli_connect(DB_HOST, DB_USERNAME, DB_PASSWORD, DB_NAME);

// 检查连接是否成功
if (mysqli_connect_errno()) {
 die("数据库连接失败: " . mysqli_connect_error());
}

// 获取聊天消息
function getChatMessages() {
 global $connection;
 $query = "SELECT * FROM chat_messages";
 $result = mysqli_query($connection, $query);
 
 $messages = array();
 while ($row = mysqli_fetch_assoc($result)) {
     $messages[] = $row;
 }
 
 return $messages;
}

// 发送聊天消息
function sendChatMessage($userId, $message) {
 global $connection;
 $timestamp = date('Y-m-d H:i:s');
 
 $query = "INSERT INTO chat_messages (user_id, message, timestamp) VALUES ('$userId', '$message', '$timestamp')";
 mysqli_query($connection, $query);
}

Advertising promotion support
Now we can start to implement advertising promotion support. We will display an advertising message on the chat interface and display it to the user along with the chat message.

// 获取广告消息
function getAdvertisement() {
 global $connection;
 $today = date('Y-m-d');
 
 $query = "SELECT message FROM advertisements WHERE start_date <= '$today' AND end_date >= '$today' ORDER BY RAND() LIMIT 1";
 $result = mysqli_query($connection, $query);
 $row = mysqli_fetch_assoc($result);
 
 return $row['message'];
}

Marketing campaign support
Similarly, we can add marketing campaign support to the chat system. We will display current marketing campaigns in the chat interface and provide users with links to participate in the campaigns.

// 获取营销活动
function getMarketingActivity() {
 global $connection;
 $today = date('Y-m-d');
 
 $query = "SELECT * FROM marketing_activities WHERE start_date <= '$today' AND end_date >= '$today'";
 $result = mysqli_query($connection, $query);
 $row = mysqli_fetch_assoc($result);
 
 return $row;
}

Display ads and marketing campaigns on the chat interface
Finally, we need to display ads and marketing campaigns on the chat interface. We can obtain this information through AJAX requests and display it to the user dynamically.

// 聊天界面的HTML代码
<html>
<head>
<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.5.1/jquery.min.js"></script>
<script>
$(document).ready(function() {
 // 获取并展示聊天消息
 function showChatMessages() {
     $.ajax({
         url: 'get_chat_messages.php',
         success: function(data) {
             // 处理返回的数据，并将其显示在聊天界面上
         }
     });
 }
 
 // 获取并展示广告消息
 function showAdvertisement() {
     $.ajax({
         url: 'get_advertisement.php',
         success: function(data) {
             // 将广告消息显示在聊天界面上
         }
     });
 }
 
 // 获取并展示营销活动
 function showMarketingActivity() {
     $.ajax({
         url: 'get_marketing_activity.php',
         success: function(data) {
             // 将营销活动信息显示在聊天界面上
         }
     });
 }
 
 // 定时刷新聊天消息、广告和营销活动
 setInterval(function() {
     showChatMessages();
     showAdvertisement();
     showMarketingActivity();
 }, 5000);
});
</script>
</head>
<body>
...
</body>
</html>

Conclusion:
Through the above steps, we successfully implemented a real-time chat system that supports advertising promotion and marketing activities. Such a system can help companies carry out advertising promotion and marketing activities while communicating with users, improving brand awareness and sales performance. Of course, the above code examples are only basic implementations, and developers can extend and optimize them according to specific needs.

The database operation in the code example uses the mysqli extension. Developers can use other database operation methods according to their own preferences. In addition, in actual projects, for security and performance considerations, the code needs to be further optimized and improved.

Reference materials:

[PHP official documentation](https://www.php.net/manual/zh/)
[jQuery official documentation] (https://jquery.com/)

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