Home > Article > Technology peripherals > Official announcement: Sony α camera new product launch conference scheduled for August 29
News on August 29. According to reliable sources today, Sony plans to launch a series of new cameras and lens products at an important launch event in the future, which has attracted great attention in the industry. It is reported that the launch event will be held at 10 pm on August 29, with the slogan “New cameras are coming”.
At this launch event, Sony will launch a number of highly anticipated cameras and lenses. This includes the Sony A7cII, which has a high resolution of 33MP and smooth 4K It has 60 frames per second video capability and is also equipped with artificial intelligence functions, which can perform operations such as autofocus more intelligently. At the same time, the autofocus system of this camera has been further improved compared to the A7IV, making the shooting experience even better. In addition, Sony The A7cII also comes with a single SD card slot as well as micro HDMI interface is convenient for users to store files and output videos. Not only that, the fully articulated screen design also provides more angles and convenience for shooting.
Another high-profile product is the Sony A7cR. This camera will be equipped with a 61MP high-resolution sensor and the same smooth 4K 60 frames per second video capability. The AI function is also a highlight of the A7cR, providing users with more intelligent auxiliary functions to help provide a better photography experience. The camera also uses a single SD card slot and micro HDMI interface, and equipped with new 4D full-definition screen technology, presenting users with more realistic picture effects.
In addition to the camera, this launch event will also bring a highly anticipated lens product: 16-35mm f/2.8 GM II. This lens is more compact than its predecessor, and the aperture ring is closer to the lens mount, thus better meeting users’ portability needs while maintaining superior optical performance. It is expected to be priced at 2,299 euros, which is approximately 18,254 yuan compared to the current RMB exchange rate.
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