Samsung Electronics leads the global TV market in the first half of the year with a market share of 31.2%

According to statistics released by Omdia, Samsung Electronics successfully took the leading position in the global TV market in the first half of this year based on sales, with a market share of 31.2%

In the fierce competition In the competition in the TV market, Samsung Electronics stood out with its outstanding performance and became the TV brand with the highest sales. Its continuous innovation in TV technology and design has maintained a high level of consumer interest in its products. In particular, the 83-inch OLED 4K TV launched by Samsung Electronics has been warmly welcomed by consumers

At the same time, LG Electronics still maintains a strong position in the field of OLED TVs. As far as I know, LG Electronics has a market share of 51.7% in OLED TVs and continues to hold the top spot. This result not only demonstrates LG Electronics’ advantages in OLED technology, but also highlights its outstanding performance in the high-end TV market.

According to data released by AVC Revo, in 2023 Global TV shipments in the first half of the year were 89.189 million units, a decrease of 1.7% compared with the same period last year. In addition to Samsung and LG Electronics, brands such as Hisense and TCL also performed well in the brand rankings and ranked at the top. It is worth mentioning that the shipment scale of China's leading TV brands continues to expand, showing the potential and competitiveness of the Chinese TV market

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