BYD launches Fangbao brand, creating a new chapter in professional new energy driving experience

According to news on August 18, after announcing its multi-brand strategy in November last year, BYD finally ushered in the official launch of its newest member, the Fangbao brand. This move marks the completion of BYD's multi-brand layout in the new energy vehicle market. The brand will feature professionalism and personalization to meet the needs of different users.

The Fangbao brand’s vision is to combine professional new energy technology with diversified user personalities to create a new driving experience for users. Whether in the wild, on the track, or in various scenarios such as cities, highways, outdoors, etc., Formula Leopard will provide users with a unique driving experience. The birth of the brand aims to emphasize individual needs, fill areas that have not been covered in the market in the past, and gradually realize the replacement of traditional fuel vehicles by new energy vehicles

Fangbao brand Diversity is also shown in model planning. The first model, the Leopard 5, is hailed as a medium-sized SUV with performance comparable to the "Big G", breaking through the hardcore off-road SUV market. At the same time, the brand also launched the larger Leopard 8 and the smaller Leopard 3, showing the prototype of the "583 hardcore family". Not only that, Fangbao also plans to launch a supercar product line, and is expected to launch 1-2 models to further meet the diverse needs of the market.

In the field of new energy technology, BYD has introduced the DMO platform to focus on the professional-grade off-road hybrid field. The DMO platform incorporates technologies such as electric drive and hybrid power to meet off-road needs. Adopting a non-load-bearing architecture, equipped with off-road exclusive double-layer blade batteries and front and rear electronic differential locks, the DMO platform achieves the best balance of off-road performance. In addition, the DMO platform also takes comfort into account. Through the body decoupling design and intelligent hydraulic body control system, it provides a better driving experience for urban driving.

Through multi-brand strategy and By introducing innovative technologies, BYD not only demonstrates its ambitions in the new energy field, but will also further promote the development of new energy vehicles. The addition of Fangbao brings a perfect end to BYD's multi-brand strategy and provides strong support for the company to achieve its sales target of 3 million vehicles this year. Whether it meets professional off-road needs or caters to user personalities, Fangbao will play an important role in the new energy vehicle market

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