Sega officially completes acquisition of Angry Birds developer Rovio for €706 million

Sega officially announced today that it has officially acquired Rovio, the developer of "Angry Birds" for 706 million euros (approximately 5.606 billion yuan)

Sega hopes that through this acquisition, will expand its own games to the global mobile game market, and at the same time, Rovio can also expand its platform to areas other than mobile games.

Sega Sammy Holdings announced the acquisition of Finnish studio Rovio Entertainment in April this year. The acquisition was considered a "friendly acquisition",Sega said Rovio's board of directors "agrees with and expresses its support for the tender offer".

Haruki Satomi, President and Group CEO of Sega Sammy Holdings, said in April this year: “Against the backdrop of the rapid growth of the global game market, The potential in the mobile gaming market in particular is huge, and accelerating expansion in this area has been a long-term goal for Sega. I feel lucky to be able to announce a deal like this with Rovio, the company that owns Angry Birds worldwide is well-liked and has many skilled employees who support the company's industry leadership in mobile game development and operations."

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