Competition in the electric vehicle market is fierce, Tesla continues to lower prices

With the rise of new energy vehicle manufacturers in China, competition in the electric vehicle market has become increasingly fierce, and price wars are inevitable

Tesla, as the global leader in electric vehicles, will not stand idly by and watch the competition. In recent years, Tesla has been meeting the challenge by lowering prices, thanks to their advantages in cost control

The latest data from Kelley Blue Book shows that Tesla Model prices have been significantly reduced in the past year, by as much as 20%. At the same time, the transaction price of the entire electric vehicle market has generally fallen by about 18%

Tesla’s average transaction price in July It is US$54,660 (approximately RMB 400,000), a staggering 19.9% ​​decrease from US$68,215 in the same period last year. It is the largest price reduction among many mainstream automakers.

Tesla is not afraid of competition and is willing to Enhance market competitiveness through price reduction, this is the view of industry insiders

Xu Changming revealed that Tesla’s data on the China Automobile Forum shows that due to the scale effect, Tesla The average profit of its bicycles reached 10,426 US dollars (approximately RMB 75,500). In comparison, the average profit of BYD's bicycles, which sold more than 1.86 million units last year, was only 8,854 yuan. The gap is very obvious. According to The editor understands that in the increasingly fierce competition in the new energy vehicle market, Tesla's price reduction strategy will continue to strengthen. Analysts predict that this may lead to downward pressure on the profits of other automobile companies, and the market structure may be further reshaped.

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