Global iPhone shipments fell 9.3% in the second quarter. The Chinese market surpassed the United States for the first time

According to reports on August 17, Apple’s iPhone global shipments declined in the second quarter of this year. Affected by the fluctuations in the consumer electronics market, Apple’s iPhone shipments fell 9.3% year-on-year to only 43.1 million units. This is the highest since 2016. The largest year-on-year decline in the second quarter since

According to the latest market report, in the second quarter of this year, Apple’s iPhone shipments in the Chinese market surpassed the United States for the first time, becoming Apple’s largest market. This change not only reflects The huge growth in demand for iPhones in the Chinese market also represents changes in the global market structure

According to data from market analysis agencies, iPhone shipments in the Chinese market have been on par with those in the U.S. market since the third quarter of 2021. It was flat and was not surpassed for the first time until the second quarter of this year. This shows that China's position as one of the world's largest smartphone markets is further consolidated.

#Although Japan ranked third in iPhone shipments in the second quarter, it is still tied with China and There is a clear gap between the United States, which highlights the importance of these two markets in global iPhone sales

According to the editor's understanding, the United States has long been one of the important markets for Apple's iPhone, and it is also Apple's largest market. The Americas market is the region with the highest revenue. However, with the rise of the Chinese market, the global market structure is changing, and the Chinese market has become a new engine for Apple's iPhone. As of the third quarter of fiscal year 2023, the American market contributed US$35.383 billion in revenue to Apple, accounting for a considerable proportion of the overall revenue. This data highlights Apple’s influence in the American market

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