Tesla electric car prices drop nearly 20%: Reshaping the competitive landscape

Since the beginning of this year, Tesla has made a series of adjustments to the selling prices of its electric vehicles, resulting in some changes in the market structure. Although some models saw a slight increase later, overall, Tesla's model prices have declined relative to before.

According to data tracked by the agency, the average transaction price of Tesla electric vehicles has increased over the past month. It fell by nearly 20% during the year. Taking July as an example, the average transaction price of Tesla electric vehicles was US$54,660, a slight decrease of 0.8% from June. Compared with the same month last year, the average transaction price of Tesla electric vehicles has dropped a staggering 19.9%, from a high of $68,215 in July last year to the current level

It is worth noting that at the same time, In this segment, the situation of other famous car manufacturers is different. According to our understanding, there is a clear upward trend in the price of electric vehicles from brands such as BMW, Volkswagen and Daimler. Taking BMW as an example, the average transaction price in July was US$71,657, an increase of 10.8% from US$64,694 in the same period last year. Similarly, Daimler's average transaction price reached $81,107 in July, an increase of 18.8% year-over-year, compared with only $68,270 in the same period last year. The average transaction price of Volkswagen Group's electric vehicles was $59,473, an increase of 14.2% from $52,063 in the same period last year. Tesla's price adjustments have had an impact on the market's competitive landscape, data shows. While Tesla remains a significant player in the electric vehicle market, other competitors have increased their competitiveness to some extent by adjusting pricing. As market competition continues to evolve, consumers are expected to benefit from these changes, with more choices and more attractive prices

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