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Xiaomi mobile phone celebrates its 12th birthday! The first product was born on August 16, 2011

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2023-08-16 19:05:10818browse

Xiaomi mobile phone celebrates its 12th birthday, which marks a special day. Looking back on this day in 2011, Xiaomi Mobile launched its first product. At that time, no one could have predicted that this product would bring such a huge change to the domestic mobile phone market. The impact of this change continues to this day, making China's mobile phone industry a leading position in the world

Xiaomi mobile phone celebrates its 12th birthday! The first product was born on August 16, 2011

The shocking pricing at Xiaomi's press conference - 1,999 yuan, is like A blockbuster that instantly caused a sensation in the market. This price of 1,999 yuan has also become a classic choice for subsequent generations of Xiaomi digital flagship models. This pricing strategy had disruptive significance in the high-end mobile phone market at that time, because previously domestic high-end mobile phones generally sold for more than 4,000 yuan, mainly occupied by international technology giants such as Sony, LG, iPhone, and Samsung, while domestic brands Counterfeit phones are the main ones

Xiaomi has successfully changed the pattern of the Chinese smartphone market. By positioning its price at 1,999 yuan, the Redmi phone has completely surpassed the copycat phones

Xiaomi mobile phone celebrates its 12th birthday! The first product was born on August 16, 2011

As soon as Xiaomi mobile phone was launched, it immediately aroused widespread discussion and welcome. Xiaomi is famous for its Internet thinking, especially one year before its product release, on August 16, 2010, Xiaomi launched the MIUI system, which is highly sought after by mobile phone enthusiasts. This system has attracted the attention of countless users. Many netizens not only provide suggestions and error feedback, but can even experience the new features of the development version every Friday. This interactive mode is nicknamed "Orange Friday"

Over the years, Xiaomi mobile phones and MIUI systems have experienced ups and downs in reputation, but now both the latest Xiaomi 13 series and MIUI 14 are top-notch in the domestic mobile phone field. It is understood that the launch of Xiaomi 13 series and the advent of MIUI 14 are inseparable from the support of Mi fans. Therefore, Xiaomi also expresses its sincere gratitude to the earliest users who supported Xiaomi Mi 1

Xiaomi mobile phone celebrates its 12th birthday! The first product was born on August 16, 2011

Lei Jun reviewed Xiaomi's development history in his 2021 annual speech and mentioned the sales data of Xiaomi 1st generation, emphasizing that this revenue laid the foundation for Xiaomi's future development. He announced that he would refund the income of Xiaomi Mobile 1 and give each user a 1,999 yuan red envelope. He also provided a no-threshold purchase discount for the first batch of users. This move attracted widespread attention and hot discussion

Xiaomi Mobile Emerging in the Chinese smartphone market, through innovative pricing strategies, application of Internet thinking and continuous product upgrades, it has set an example for the domestic mobile phone industry and demonstrated the way to grow together with users

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