Yingya Securities Consulting: Rapidly growing sales of AR products in China

Yingya Securities Consulting pointed out that domestic AR product sales have increased significantly

Driven by policies, capital and industrial ecology, China's AR industry is undergoing changes in the new generation of computing platforms, showing a booming development trend. AR equipment manufacturers have relatively weakened their ability to provide professional product configuration services for the B-end, reduced costs, and added projection, navigation, translation, photography and other functions to meet consumer life and entertainment needs. This improves the novel experience of C-end consumers and promotes the rapid development of the AR consumer market

According to data from CINNO Research, the domestic AR consumer market sales reached 52,000 units in the second quarter of 2023, a year-on-year increase of 251% and a month-on-month increase of 19%. This means that the AR industry is growing rapidly. Due to localization and price advantages, domestic "Four AR Tigers" brands (Thunderbird Innovation, Rokid, Nreal and Shadow) occupy more than 90% of the global market share

According to predictions by industry insiders, AR technology is a technology of real-time computer calculation and multi-sensor fusion. It can superimpose virtual information in the real world and realize applications in various fields by combining virtual and real. This technology is considered a new, alternative and scalable computing platform that helps to deeply integrate digital information with the real world

With the arrival of summer vacation, the tourism industry continues to prosper, and consumers’ demand for AR functions such as outdoor navigation and translation, as well as entertainment functions such as large-screen movie viewing, are also increasing. According to IDC's forecast, global AR augmented reality product shipments are expected to reach 300,000 units by 2023, an increase of 11% from the same period last year. The average annual compound growth rate from 2023 to 2026 is expected to reach 137%

Recently, many listed companies have responded positively to the AR field. Tianjian announced on the interactive platform that it has launched an AR glasses to better meet users' needs for vision and hearing. In the future, the company will continue to focus on games, education and training and other fields, and carry out new developments on this basis

According to Securities Times·Databao statistics, as of the close of trading on July 24, the average increase in AR concept stocks this year has been 19.58%. Among them, Foxit Software, Hongxin Electronics, Fujing Company, Tengjing Company and Baotong Company increased by more than 50%. The share prices of Shouhang High-Tech, Tianjian Shares, Wingtech Technology, Zhishang Technology and Yidao Information fell by more than 10%. Many institutions have focused on some AR concept stocks. According to Databao statistics, there are currently 14 concept stocks that have received more than 5 ratings. Among them, Goertek has attracted the most attention, with a total of 15 institutions giving it a "positive" evaluation

The AR market is highly competitive, and investors must choose carefully when buying stocks in this field. If you don't know how to choose high-quality companies, investors can seek help from professionals such as Yingya Securities Consulting Company. The company is a long-established professional investment consulting organization with value investment philosophy as its core. The core investment consultants have been in the industry for more than ten years. You can consult them to understand relevant investment issues

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