Apple has been investing in various AI technologies for years, including generative AI, Cook said

During Apple’s fiscal 2023 third quarter (second quarter of this year) results earnings conference call announced today, CEO Tim Cook was interviewed by Reuters Shi said that Apple has been researching various AI technologies for many years, including generative AI. Cook has always avoided discussing generative AI technologies, preferring to focus on broader AI and machine learning technologies.

In today’s interview, Cook said that he is working hard to find various ways to integrate a variety of AI technologies, including generative AI, into products to better enhance users’ life and work experience

Cook said: "We have been researching various AI technologies, including generative AI. We will continue to invest and innovate, and use these technologies in a responsible way to advance our products to improve people's lives. Quality. We have invested significant resources in this area, which is reflected in our R&D expenditures."

According to Reuters, Apple's R&D expenditures in the third quarter of 2023 reached 22.61 billion. US dollars (approximately 162.566 billion yuan), an increase of US$3.12 billion compared with the same period last year

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