Dell Australia fined $10 million for exaggerating monitor discounts

It is reported that the Australian Federal Court recently ruled that the Australian branch of Dell Technologies was fined 10 million Australian dollars (approximately 47.1 million yuan) for misleadingly promoting discounts on computer monitors on its website

In June this year, the Australian Competition and Consumer Commission (ACCC) launched legal proceedings against Dell Australia, accusing it of making false claims about monitor prices or discounts on its website. Made false statements

Liza Carver, a commissioner of the ACCC, sends a strong message to businesses that making false statements or exaggerating discounts about prices is a serious violation of consumer laws and will face severe penalties.

Dell Australia reportedly sold more than 5,300 monitors at inflated discounts between August 2019 and December 16, 2021

A Dell Australia spokesperson said in a statement "We will work with affected customers to provide appropriate refunds and interest, and take steps to improve our pricing processes to ensure this type of error does not occur again," he told Reuters. Website articles contain advertising statements, including external jump links (such as hyperlinks, QR codes, passwords, etc.), which are intended to provide more information and save selection time, but the results are for reference only

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