Amid fierce market competition, Toyota may launch a small pickup truck to keep up with demand

According to reports, Toyota plans to launch a Corolla-based pickup truck to meet the needs of the compact truck market. While the decision may come as a surprise, Toyota's move doesn't seem unfathomable given the rapid growth of the compact truck market in recent years. Recently, the Ford Maverick, Hyundai Santa Cruz, and the new Ram Rampage It was a success in the U.S. market, where these small pickup trucks were wildly popular. Considering Toyota's Tacoma once dominated the small utility truck market and evolved into a mid-sized truck, it would make sense for Toyota to launch a compact pickup truck.

To ensure competitiveness, Toyota plans to build the pickup on a platform based on the Corolla and Corolla Cross, rather than using a larger body-on-frame truck chassis. Both platforms perform well on smaller vehicles and are capable of meeting the needs of compact pickup trucks. However, in order to ensure the towing capacity, Toyota needs to do some strengthening work on the chassis

According to the editor’s understanding, if Toyota finally launches this Corolla-based pickup truck, it is expected to be produced in the United States. Currently, the Corolla is produced in Mississippi, while the Corolla Cross is produced in Alabama. This arrangement can better meet the needs of the local market.

According to reports, Toyota plans to launch a number of new products, including a Corolla-based pickup truck and a three-row electric SUV. The SUV will be launched at the same time as the gasoline-powered Grand Highlander. In addition, Toyota also plans to launch a crossover model based on the new Toyota Crown

Given Toyota’s successful experience in the small utility truck market, multi-purpose vehicles based on Corolla are expected to become another hot-selling product for Toyota. This idea may sound strange at first, but to sum up, compact pickup trucks are attracting much attention in the current market

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