Canalys report: Apple may increase Vision Pro headset sales by cutting prices

According to news on June 30, the latest report recently released by market research agency Canalys shows that Apple plans to launch a new generation of Vision in the second or third year. Pro headset and lower product prices to attract more users. It is expected that cumulative sales of Vision Pro will exceed 20 million units within five years after its launch.

Canalys pointed out that Apple hopes to launch Vision Pro headset will further expand hardware revenue channels. In addition to the existing iPhone, iPad and Mac product lines, this headset is expected to bring higher revenue and profits to Apple. First generation Vision Pro is Apple's first attempt in the field of augmented reality. Its main purpose is to improve the product supply chain and collect consumers' opinions and suggestions for product improvement.

Vision The Pro headset demonstrated excellent product performance at the WWDC conference and won praise from many technology bloggers. However, the high price has become a major obstacle for it to enter the mass consumer market. The current price is US$3,499 (approximately RMB 25,000), which far exceeds market expectations.

According to the editor’s understanding, previous reports showed that Apple has The first-year sales target for Pro headsets has been lowered to 150,000 units. Apple initially expected to sell 3 million units in the first year, but later lowered the target to 1 million units, and then to 900,000 units. When it was officially released, the sales target was once again reduced to 300,000 units, and now it has been reduced to 150,000 units, which is a reduction of more than 95% compared to the original target. Analysts believe this is mainly due to high selling prices and production capacity constraints.

Apple hopes to further expand its market share in the field of augmented reality by launching the second-generation Vision Pro headset and lowering its price. As technology advances and costs fall, Vision Pro sales will gradually increase and bring more revenue to Apple. We will continue to pay attention to this topic and bring readers the latest reports and analysis.

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