Li Auto hits record high, daily sales of L7 series exceed 1,000 units for the first time

Li Xiang, CEO of Li Auto, has become more and more active on Weibo, possibly due to the rising sales of Li Auto, according to news on June 19. Li Xiang announced on Weibo: Yesterday we held the first Science and Technology Day, and today is also an important historical moment. Without launching a new car, Li Auto’s L7 model sales exceeded 1,000 units in a single day for the first time. This was a great achievement for the team, but I had become the company's scapegoat.

According to the editor’s understanding, Li Xiang said that at the beginning of the year, most of the management team believed that the sales and supply target should be set at 360,000 vehicles, but he insisted on setting the target at 30.6 Plan to set a budget target of 10,000 vehicles (on the one hand because he is not optimistic about this year’s economic environment, and on the other hand because Li Auto failed to meet the budget target in the three years from 2020 to 2022). Since sales have now exceeded the number of orders placed with suppliers at the beginning of the year, it will take at least a quarter to increase production of several key components.

"At the mid-year review meeting, I was ready to receive all-round criticism." Li Xiang said.

In addition, Li Xiang revealed that in September last year, he firmly advocated the cancellation of Li Auto’s L7 model series. However, several members of the management team who had grown up with SEV and the Ideal ONE car series firmly opposed his judgment and united to defeat him and retain the Ideal L7 car series. Now the Ideal L7 car series has become the main sales force.

The core team's IQ is online. In August and September last year, Li Xiang's judgment was extremely stupid and he was in a state of brain failure. Except for the judgment about upgrading matrix organizations, other judgments are basically wrong. He said with emotion: "Fortunately, the team's decision-making defeated me."

As of June 19, Li Auto's new orders this month have exceeded 20,000.

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