search
HomeTechnology peripheralsAIThe metaverse that cannot run away, the virtual world is colder than reality
The metaverse that cannot run away, the virtual world is colder than realityJun 13, 2023 am 12:16 AM
original universevirtual realitycold

文|Banner Finance Mumu

There is no doubt that at this year’s WWDC (Apple’s Annual Developers Conference), Apple’s mixed reality headset Vision Pro is the absolute protagonist of the conference. However, the Metaverse, which has become popular in previous years, does not seem to have become the focus of this release. A hot word for meeting.

Not long ago, some media reported that Ma Jie, vice president of Baidu and head of the Yuanverse product "Xirang", had resigned. He has publicly stated that how to form a commercial closed loop in the metaverse remains to be further explored.

01. "Xi Rang" failed

As the first domestic company to launch Yuanverse products, Baidu may not have expected that this business, named "Xirang", which had high hopes, has now disappointed the company's hopes.

A multi-person interactive virtual world with identity recognition, economic prosperity, spanning virtuality and reality, and permanent existence is Baidu’s beautiful vision for the metaverse. In December 2021, Baidu announced the launch of the Metaverse product "Xi Yang". Users can use Baidu's independently developed 3D rendering engine and AI technology to create their own virtual image and space in Xi Yang, and communicate and interact with other users. Enjoy a variety of virtual services and entertainment.

In 2022, Xirang will launch more than 120 activities and spaces in the fields of culture, tourism, art, fashion, education, automobiles, technology, consumption and other fields. Just at the beginning of this year, Baidu also launched a new product based on Xi Yang - "Xi Yang Metaverse Base MetaStack", which can triple the development efficiency of the independent Metaverse and reduce operating costs by half, in as little as 40 days. Able to complete programming and construction of metaverse cities.

Everyone knows the story after

. The emergence of chatgpt instantly took away Xirang’s limelight. In the year since it was launched, users seem to have little interest in this product. Xiyang’s download volume and ranking in social applications are not ideal. Related topics are full of criticism of Xiyang’s single content and poor interactivity. Strong and all kinds of complaints.

02, Meta failed

Having the same fate as Baidu’s Yuanverse products, there are also a number of foreign industry giants.

If you want to say that there is a huge enthusiasm for the Metaverse, it is difficult for anyone to compare with Zuckerberg. In October 2021, Zuckerberg announced that he would invest US$10 billion every year to build the Metaverse platform. He also simply renamed Facebook Meta. It means that the entire company has begun to completely transform from online social networking in the real world to the virtual world.

The metaverse that cannot run away, the virtual world is colder than reality

In the past year, Zuckerberg spent up to 13.7 billion US dollars to build Metaverse products, but reality gave the Internet genius a head-on blow.

Although Meta’s metaverse platform has been released for one year, its user scale has not yet reached the 300,000 target envisioned by Zuckerberg, and is currently less than 200,000. According to the financial report, in the first quarter of this year, the company’s “Reality Laboratory” where the Metaverse is located suffered a loss of US$4 billion.

The stagnant number of users and soaring losses forced Meta to start a major layoff, which also attracted Zuckerberg’s employees’ doubts and investors’ criticism.

Like Baidu, Meta also began a 180-degree turn this spring and focused its attention on chatgpt.

03, HoleLen disbanded

In 2021, there is also a giant company that will also make a big move into the metaverse field-Microsoft.

In November 2021, Microsoft’s annual technology event Ignite 2021 opened online. CEO Satya Nadella said that Microsoft will explore metaverse technology. Microsoft has proposed two initiatives, the first of which is called "Dynamics 365 Connected Spaces", which will enable people to interact in any space, such as retail stores and factory floors, through artificial intelligence-driven models and observation data.

The second item is called "Mesh for Microsoft Teams", which allows people in different locations to join in collaboration through the productivity tool Teams, hold meetings, send information, process shared documents, etc., and share a holographic experience. This feature enables people to use personalized 3D avatars and experience an immersive space.

The metaverse that cannot run away, the virtual world is colder than reality

Microsoft is also focusing on hardware development, announcing that Xbox will be committed to integrating the Metaverse into games. Microsoft has developed mixed reality smart glasses HoloLens, which is related to AR/VR. Early last year, Microsoft announced that it would acquire Activision Blizzard for $68.7 billion to "put players and creators first and make games safer, more inclusive, and accessible to everyone."

A year later, these projects had the same ending at Microsoft. There has been no news about HoleLen for a long time. In February this year, media reported that the Microsoft Industrial Metaverse team, which was only established for four months, was disbanded and more than 100 employees of the team were fired. As early as the end of January, Microsoft directly disbanded its HoloLens, AltSpaceVR, MRTK, MWR and other XR business units involved in the metaverse.

04, Disney turns

Like Internet companies, the entertainment industry giant Disney suffered a similar fate.

In March of this year, Disney announced a new round of layoffs, and about 50 members of the Metaverse strategy team left. A few months ago, Disney closed the Metaverse strategy department.

Launching the Metaverse Project, using Disney's extensive IP to tell interactive stories in the form of new technologies, was once the hope of Disney, which had encountered development bottlenecks, to seek a breakthrough.

In 2021, Chapek made a bold statement: "The Metaverse will be the future of Disney. Disney envisions that consumers in the future can experience its products no matter where they are.

After that, Disney took a series of initiatives and established the Metaverse business unit in February last year. Soon after, it announced the recruitment of corporate lawyers to explore transactions related to emerging technologies including NFT, blockchain, metaverse, decentralized finance (DeFi) and other emerging technologies.

There is no doubt that in the entertainment field, Disney’s Metaverse business has inherent advantages.

Disney plans to develop strategies based on usage data from theme park visitors and streaming platform users. Disney also has a "virtual world simulator in a real-world scene", which uses technology to present 3D stereoscopic effects and interactive classic IP to theme park visitors. This technology can track the visitor's mobile phone and generate a personalized 3D effect where it arrives, projected onto the three-dimensional space, walls and objects around the visitor.

The metaverse that cannot run away, the virtual world is colder than reality

Last September, Disney said that Disney would transform from a movie streaming service to an "experiential lifestyle platform" so that people who don't have the opportunity to enter the Disney parks can also immerse themselves in the parks, or even more, such as with Disney Princess Dinner.

This sounds like a very tempting plan, but in the face of reality, Disney’s path of exploration seems to have to be postponed.

05. The Metaverse failed to cross the conceptual stage

Statistics from the venture capital platform PitchBook show that the total financing of Metaverse-related startups in the United States in the first five months of this year was only US$664 million, less than a quarter of the US$2.93 billion in the same period last year.

Looking at the metaverse exploration journey of these technology and entertainment giants, although there are objective factors such as the gradual fading of Internet dividends in the general environment, the contraction of the virtual economy after over-expansion, and the return of offline life in the post-epidemic era, the metaverse is The concept itself also exposed various problems during its development.

First, unlike chatgpt, which continues to “implement” applications, Metaverse not only failed to find a stable business model, but also accidentally became a platform for crazy hype.

Soon after the concept came out, familiar hype players smelled the smell of money. Land sales in this virtual world are instantly more popular than in the real world.

MetaverseGroup, the world's largest virtual real estate developer, offered US$2.43 million to purchase virtual land in Decentraland. Singer JJ Lin also spent US$123,000 to purchase virtual real estate. Just over a year later, the real estate market collapsed, and many people made fun of JJ Lin online for losing 91% of his investment.

Since then, some people in the industry have pointed out that the Metaverse has not yet matured and is likely to become a channel for fraud and money laundering by some institutions and individuals. The lack of legal supervision has also made the world full of chaos. There are too many people who want to make quick money, the industry lacks a pragmatic spirit of being steady and steady, and shoddy products are constantly on the market. This is undoubtedly a fatal blow to the healthy and long-term development of the Metaverse.

Some insiders believe that judging from the existing Metaverse products, its needs can also be realized on the current Internet. In other words, the Metaverse does not provide incremental value. This may be the root cause of the coldness of the Metaverse.

Second, the technical barriers faced by the Metaverse are difficult to fully break through in the short term.

Previously, in Horizon Worlds and Microsoft Mesh for Teams, the user's avatar only had the upper body, which was criticized and ridiculed by players around the world because the current AR/VR headset cannot fully track the movements of the lower body and has to track the legs. Modeling motion requires additional sensors. Currently in the metaverse world, people's body shapes look very strange. This is due to the dual limitations of technology and cost. In addition, users complained about rough picture quality and poor interactive experience.

Analysis believes that the technical issues and hardware equipment faced by Yuanverse are common, that is, it is not a single product or technology that is stuck, but the entire upstream and downstream industry chain needs to develop simultaneously.

As Ma Jie said frankly, the current Metaverse still needs to overcome the challenges of the three mountains of visual, auditory and interactive technologies, and is still far away from Spielberg's "Ready Player One"-style imagination.

An open, free, and diverse virtual world, a dream utopia, is the common sustenance of all mankind. This is why the concept of the metaverse became popular around the world as soon as it was proposed, attracting many investors and technology giants.

Nowadays, whether in the field of technology or capital, the setbacks in the Metaverse may be temporary. There are countless challenges that need to be dealt with one by one, and there are countless levels that need to be broken through, but this does not mean that the human race will be the best in the Metaverse. The dream is completely shattered. For example, the emergence of the Apple headset has made many people say that we may be one step closer to the true metaverse. Perhaps in the near future, mankind can enter that beautiful utopia with the help of the rapid development of technology and the improvement of systems.

The above is the detailed content of The metaverse that cannot run away, the virtual world is colder than reality. For more information, please follow other related articles on the PHP Chinese website!

Statement
This article is reproduced at:搜狐. If there is any infringement, please contact admin@php.cn delete
什么是OCO订单?什么是OCO订单?Apr 25, 2023 am 11:26 AM

二选一订单(OneCancelstheOther,简称OCO)可让您同时下达两个订单。它结合了限价单和限价止损单,但只能执行其中一个。换句话说,只要其中的限价单被部分或全部成交、止盈止损单被触发,另一个订单将自动取消。请注意,取消其中一个订单也会同时取消另一个订单。在币安交易平台进行交易时,您可以将二选一订单作为交易自动化的基本形式。这个功能可让您选择同时下达两个限价单,从而有助于止盈和最大程度减少潜在损失。如何使用二选一订单?登录您的币安帐户之后,请前往基本交易界面,找到下图所示的交易区域。点

聊一聊AI有哪四种类型聊一聊AI有哪四种类型Apr 09, 2023 pm 11:31 PM

随着人工智能成为一种趋势,人们对它如何工作以及可以做什么存在很多问题。一个经常被问到的问题就是——AI有哪四种类型。下面小编就来为大家解答一下。AI有哪四种类型反应性机器反应性机器在AI中是一个非常受欢迎的概念。这是因为它是最基本也是最古老的AI类型。反应性机器是指仅对某些刺激和场景有反应性的机器。与之后的许多人工智能软件不同的是,它们不能利用以前的经验或负载的知识来评估和应对特定的情况。甚至不使用GPS或数字地图来导航周围的环境或绘制路线。相反,它们会根据所看到的东西移动。反应型机器擅长象棋和

对话清华黄民烈:借用自动驾驶分级定义AI对话系统,元宇宙虚拟伴侣或位于L5对话清华黄民烈:借用自动驾驶分级定义AI对话系统,元宇宙虚拟伴侣或位于L5Apr 12, 2023 pm 11:34 PM

本文转自雷锋网,如需转载请至雷锋网官网申请授权。“我很庆幸能陪在你身边,通过你的目光看世界(I'm so happy I get to be next to you and look at the world through your eyes.)。"这是影片《Her》中的一句台词,由AI语音助手Samantha对男主角说出。这句话对于迷失在钢铁森林中,感到失落而无力的男主角来说是莫大的安慰。Samantha是一款几乎万能的自我学习型操作系统。她能帮助男主角筛选出最优秀的信件,发给他喜

人工智能新兴岗位走热,虚拟人、数字员工前景看好人工智能新兴岗位走热,虚拟人、数字员工前景看好Apr 09, 2023 pm 12:11 PM

​随着人工智能迅猛发展及人口红利消失,大批新兴岗位如雨后春笋般涌现,机器人、虚拟人、数字员工在各种场景中频繁亮相上岗,引发了广泛关注。机器人大家都比较熟悉,接受度普遍较高。那么,虚拟人和数字员工又是什么样的职业?就业前景如何呢?下面跟随小编一探究竟吧!数字时代的职场,人类不仅要和自己的“同类”打交道,还要具备和“异类”——虚拟人、数字员工协作共事的认知和技能,适应和迎接“混合型”人机团队的新型工作方式已成为一种趋势。虚拟人去年,“元宇宙”的概念大火,带火了虚拟人。AYAYI、艾灵、华智冰、小诤、

Meta推出4年硬件路线图,致力于打造「圣杯」AR眼镜,烧了137亿美元Meta推出4年硬件路线图,致力于打造「圣杯」AR眼镜,烧了137亿美元Apr 24, 2023 pm 11:04 PM

现在,谁还提元宇宙?2022年,Meta实验室RealityLabs在AR/VR的研发投入已经亏损了137亿美元。比去年(近102亿美元)还要多,简直让人瞠目结舌。也看,生成式AI大爆发,一波ChatGPT狂热潮,让Meta内部重心也有所倾斜。就在前段时间,在公司的季度财报电话会议上,提及「元宇宙」的次数只有7次,而「AI」有23次。做着几乎赔本的买卖,元宇宙就这样凉凉了吗?NoNoNo!Meta近日公布了未来四年VR/AR硬件技术路线图。2025年,发布首款带有显示屏的智能眼镜,以及控制眼镜的

人工智能将如何影响元宇宙人工智能将如何影响元宇宙Apr 12, 2023 pm 07:16 PM

不久以前,你只能在科幻小说中找到人工智能,但现在,它是一个非常标准的技术工具,变得越来越重要。那么,人工智能到底是什么,它如何影响互联网,它将如何帮助改变web3和元宇宙的世界?什么是人工智能?人工智能,简称AI,基本上是计算机系统对人类智能的模拟。人工智能通常会模仿与人类技能相关的任务,比如那些需要逻辑或推理的任务。在这个阶段,大多数AI都是作为一个算法或几个算法一起工作形成一个AI系统。人工智能系统通常通过分析大量数据,找到模式,然后使用这些模式预测未来的事件来工作。例如,语音识别、计算机视

Unity大中华区平台技术总监杨栋:开启元宇宙的数字人之旅Unity大中华区平台技术总监杨栋:开启元宇宙的数字人之旅Apr 08, 2023 pm 06:11 PM

作为构建元宇宙内容的基石,数字人是最早可落地且可持续发展的元宇宙细分成熟场景,目前,虚拟偶像、电商带货、电视主持、虚拟主播等商业应用已被大众认可。在元宇宙世界中,最核心的内容之一非数字人莫属,因为数字人不光是真实世界人类在元宇宙中的“化身”,也是我们在元宇宙中进行各种交互的重要载具之一。众所周知,创建和渲染逼真的数字人类角色是计算机图形学中最困难的问题之一。近日,在由51CTO主办的MetaCon元宇宙技术大会《游戏与AI交互》分会场中,Unity大中华区平台技术总监杨栋通过一系列的Demo演示

See all articles

Hot AI Tools

Undresser.AI Undress

Undresser.AI Undress

AI-powered app for creating realistic nude photos

AI Clothes Remover

AI Clothes Remover

Online AI tool for removing clothes from photos.

Undress AI Tool

Undress AI Tool

Undress images for free

Clothoff.io

Clothoff.io

AI clothes remover

AI Hentai Generator

AI Hentai Generator

Generate AI Hentai for free.

Hot Article

Hot Tools

Dreamweaver Mac version

Dreamweaver Mac version

Visual web development tools

SAP NetWeaver Server Adapter for Eclipse

SAP NetWeaver Server Adapter for Eclipse

Integrate Eclipse with SAP NetWeaver application server.

Atom editor mac version download

Atom editor mac version download

The most popular open source editor

VSCode Windows 64-bit Download

VSCode Windows 64-bit Download

A free and powerful IDE editor launched by Microsoft

SublimeText3 Chinese version

SublimeText3 Chinese version

Chinese version, very easy to use