NIO cuts new car prices by 30,000 yuan to help improve competitiveness

NIO officially announced that it will adjust the prices of all new cars and the car rights of first car owners on June 12. According to what the editor understands, this adjustment is designed to better meet user needs and provide more flexible services.

In terms of vehicle prices, the starting prices of all NIO models have been reduced by 30,000 yuan to attract more consumers at more competitive prices.

At the same time, for new car buyers, the car rights of the first car owner have also been adjusted. According to the latest regulations, first-time car owners can enjoy a 6-year or 150,000-kilometer warranty for the entire vehicle, while the three-electric system can enjoy a 10-year warranty with no mileage limit. In addition, users will also receive 6 years of free Internet of Vehicles and lifetime free roadside assistance services. These adjustments are designed to provide users with a longer warranty period and more comprehensive after-sales protection.

However, unlike the previous policy, free battery replacement will no longer be a basic car benefit. Users will be able to choose to pay a single payment for battery replacement. NIO officials also said that they will launch flexible power-up and energy-replenishment packages to meet the personalized needs of users.

For users who have already picked up the car, the first owner’s car rights will remain unchanged. When users purchase a new NIO car, they can choose to transfer the car rights and interests of the original car to the new car, or choose to give up the car rights and interests and deduct the car purchase price of 30,000 to 50,000 yuan.

After long internal discussions and considering the opinions and suggestions of some users, NIO CEO Li Bin left a message on the NIO APP stating that adjustments have been made this time. Despite encountering many challenges in various aspects of consideration, they believed that now is the most appropriate time for release. He sincerely hopes that users can understand and support NIO’s decision-making, and solemnly promises to continue to provide high-quality services to users.

NIO has adjusted the prices of all new cars and the vehicle rights of first owners, and that’s generally it. This measure aims to meet the needs of different users by providing more competitive prices, extending warranty periods and providing more flexible car services. Users’ response to this adjustment will become an important reference for NIO’s future development.

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