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Domestic "Zhaiban" manufacturers seize the 100-yuan tablet market and gradually improve their product lines

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2023-06-10 21:30:26747browse

News on June 9, price has always been one of the most important considerations for consumers when purchasing mobile phones. The mobile phone racing rankings recently released by JD.com show that a model named Redmi The 12C phone stands out with a price of only 599 yuan, surpassing the sales of many high-performance flagship phones.

It is understood that Redmi The sales performance of 12C has attracted the attention of the majority of digital enthusiasts. In this price range, although the performance of this phone cannot be compared with some top flagships, its excellent price/performance ratio has attracted ordinary consumers. This is not just limited to smartphones, but also other electronic products such as tablets.

Domestic Zhaiban manufacturers seize the 100-yuan tablet market and gradually improve their product lines

During the recent 618 Shopping Festival, Kubi Rubik’s iPlay50 mini Android tablet also attracted widespread attention due to its ultra-low price. As far as the editor understands, iPlay50 The mini quickly attracted the attention of consumers with its initial price of 499 yuan, which even briefly dropped to 479 yuan. In a 100-yuan tablet market that has been ignored by mainstream manufacturers, iPlay50 The cost-effectiveness of mini makes it the "Android godboard" in the minds of many consumers.

However, this does not mean that Cube and other domestic tablet manufacturers are only satisfied with the low-end market. In fact, there are many models of tablet computers under Kubi Rubik's Cube on sale. For example, iPlay 50 at iPlay50 The mini provides a higher-performance MediaTek G99 processor and a 2K resolution screen, priced at around 800 yuan;X The Pad series is equipped with MediaTek Dimensity 900 chip, equipped with an 11-inch 2K screen, 8GB running memory and 256GB storage space, and is priced at about 1,300 yuan.

Domestic Zhaiban manufacturers seize the 100-yuan tablet market and gradually improve their product lines

In the 100-yuan flat panel market, domestic “shanzhai” panel manufacturers continue to expand and develop. Although they may not be able to compete with mainstream manufacturers such as Huawei, Honor, and Xiaomi, they also have their own advantages. TF card and SIM card slots have become common configurations of manufacturers such as Kubicube, which provide consumers with greater storage space and more flexible usage. Although they are relatively small, they constantly strive to improve product quality and user experience, and build genuine relationships with consumers.

Domestic Zhaiban manufacturers seize the 100-yuan tablet market and gradually improve their product lines

Although the market demand for tablets is not as hot as smartphones, there are still many consumers who want this product. These domestic “cottage” manufacturers have been surviving for a long time in the 100-yuan tablet market that has been ignored by mainstream manufacturers. What is noteworthy is that they not only focus on the low-end market, but also begin to explore higher-priced markets and create a complete product series. Although these manufacturers are small, their efforts to actively win over consumers cannot be ignored.

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