Dongfeng Nissan’s May sales reached a new high, up 12.4% year-on-year

News on June 6, according to data released by Nissan, as of May 2023, Nissan’s sales in the Chinese market have declined. From January to May this year, Nissan sold 289,370 passenger cars and light commercial vehicles in China, a year-on-year decrease of 23.5%.

According to the editor’s understanding, despite the month-on-month growth in May, the overall sales volume still failed to achieve year-on-year growth. In May this year, Nissan sold a total of 66,096 vehicles in the Chinese market, a year-on-year increase of 10.7% and a month-on-month increase of 7.8%. Among them, Dongfeng Nissan (including Nissan, Venucia and Infiniti brands) performed more prominently, with sales reaching 62,832 vehicles, a year-on-year increase of 12.4% and a month-on-month increase of 9.2%. Nissan brand sales alone were 56,913 vehicles, a year-on-year increase of 14.1% and a month-on-month increase of 8.4%. Zhengzhou Nissan (light commercial vehicle) sold 3,264 units in May.

The main reason for Nissan’s sales decline in the Chinese market is unclear. It may be affected by the pressure of market competition and the weakness of the overall automobile market. At the same time, some other automakers are facing similar challenges and need to take corresponding measures to deal with market changes.

Nissan is one of the world's leading automakers and hopes to continue to remain competitive in the Chinese market and attract consumers through continuous innovation and improved product quality. As competition in the Chinese market intensifies, Nissan will need to further adjust its strategy to cope with the uncertain market environment and find new growth opportunities.

In general, although Nissan's sales in the Chinese market have declined, the company is still committed to restoring growth momentum through market adjustments and product innovation.

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