9to5mac: Apple VR concerts and music documentaries have been planned for many years

Apple’s acquisition of VR live broadcast company NextVR in 2020 (the transaction size is suspected to be US$100 million) has attracted widespread attention in the industry. As rumors claim that Apple’s AR/VR headset is getting closer to release, one can’t help but wonder what NextVR technology will do for it. What application scenarios does the product bring?

Recently, according to insiders in the industry, Apple is preparing to shoot virtual reality concerts and music documentaries. This news was reproduced by foreign media 9to5mac. This is consistent with some previous revelations about Apple’s AR/VR application scenarios.

According to Qingting.com, NextVR was founded in 2009. It has been involved in the fields of live sports events and live concerts for more than ten years, and has established an extensive library of live broadcast content. With Apple's strong support, the company is expected to further expand the VR live broadcast ecosystem.

In fact, PICO and Meta are already laying out the field of VR concert live broadcast. Although this scene is not yet popular, it still has the potential to become an important part of AR/VR social networking in the future. Given Apple’s resources and market presence in the music industry, it has the potential to truly change the shape of VR concerts.

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