


According to news on June 5, Xiaomi announced the latest results of the 618 Shopping Festival today, achieving impressive results. According to reports, Xiaomi’s payment amount across various channels exceeded 7.1 billion yuan, adding more encouraging figures to its good start. On platforms such as JD.com, Tmall, and Douyin, Xiaomi not only ranked first in cumulative sales and sales of Android mobile phone brands, but also won the sales championship in every price range.
On the JD.com platform, Xiaomi has performed well with a variety of mobile phones, becoming the double champion in cumulative sales and sales of Android mobile phone brands, and has achieved success in multiple price segments. Ranked first in sales. It is worth mentioning that Xiaomi Mi 13 ranks first in sales of Android phones in the price range of 4,000-5,999 yuan, and Redmi K60 also ranks among the best in sales in the price range of 2,000-2,999 yuan, while Redmi Note 12 Turbo becomes the sales champion in the price range of 1,500-1,999 yuan. In addition, Redmi 10A and Redmi K60 took the first and second place in the sales of single Android mobile phones. The live broadcast room of Xiaomi’s self-operated flagship store on JD.com also won the first place in both Android phone live broadcast sales and sales.
#On the Tmall platform, Xiaomi also attracted attention with its outstanding performance. Xiaomi not only ranks first in the cumulative sales and sales of Android mobile phone brands, but also takes the top three Android positions in the best-selling mobile phone list. Xiaomi Mi 13 tops the best-selling list of Android phones with a price of more than 4,000 yuan, Redmi K60 Pro also ranks among the best in mobile phone sales in the 3,000 yuan price range, while Redmi Note 12 Turbo ranks first on the best-selling list with a price range of 1,500 yuan. The live broadcast room of Xiaomi’s official flagship store even won the championship in Taobao Live’s peak technology list.
Not only does it perform well on the JD.com and Tmall platforms, Xiaomi has also achieved great success on the Douyin platform. Xiaomi topped Douyin’s mobile phone store list in terms of both sales and sales, while Redmi K60 has achieved an overall lead in sales and sales of single mobile phone products. At the same time, Xiaomi Home's sales increased by 55% year-on-year, mobile phone sales increased by 27% year-on-year, and smart life product sales achieved a 38% increase.
Xiaomi has also achieved outstanding performance in other product lines besides mobile phones. The omni-channel payment amount of the air conditioner category exceeded 1 billion yuan, and the Jushengdian Mijia air conditioner with 2 new level 1 energy efficiency became the double champion in sales and sales of the air conditioner category on JD.com. Mijia's 3-horsepower vertical fresh air air conditioner has first-class energy efficiency and has become the number one product in the fresh air cabinet air conditioner category on JD.com in both sales and sales. The 15kg Mijia zoned washing and drying all-in-one machine won the double championship in sales and sales of zoned washing products on JD.com and Tmall sales platforms. Sales and sales data of the Android tablet category on JD.com and Tmall show that the Xiaomi Mi Tablet 6 series ranks among the top. In addition, Xiaomi Mi Band 8 ranks first in sales of smart wearable products on JD.com and Tmall. Xiaomi’s AloT product has won 56 firsts on JD.com and Tmall platforms.
Xiaomi’s outstanding performance at the 618 Shopping Festival can be said to be in full bloom. It not only achieved excellent results in mobile phone sales and sales, but also achieved outstanding results in smart life product lines. Significant growth. Xiaomi's excellent product quality and performance have demonstrated strong competitive strength in various channels and won high recognition from consumers.
The above is the detailed content of Xiaomi takes the top spot in sales across the three major platforms: JD.com, Tmall, and Douyin!. For more information, please follow other related articles on the PHP Chinese website!

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