Virtual reality industry leader in the AI ​​era releases industry layout white paper

DoNews June 1 News (Fang Yanqiu) The virtual reality technology industry is a rapidly developing industry, from the digital images of the 2008 Beijing Olympics to the "Online Expo" of the Shanghai World Expo, from virtual campuses to virtual teaching, from virtual hospitals to After years of development, immersive design, virtual games, etc., virtual reality technology has gradually entered the field of mass consumption, bringing new experiences to people, and has gradually developed into a consumer market and industry trend that cannot be ignored.

Many domestic and foreign technology giants are also accelerating their business layout in the field of virtual reality. As large companies enter the field one after another and corporate investment continues to increase, the virtual reality industry is gradually fading away from its previous single game and entertainment color and moving toward more applications. Scene expansion.

As the world's leading provider of infrared optical spatial positioning and tracking technology, relying on OptiTrack motion capture technology, Leyard has made many achievements in the virtual reality industry. On May 31, the virtual reality industry layout white paper press conference was successfully held in Beijing. Li Nannan, vice president of Leyard Group, deputy general manager of Leyard Optoelectronics and secretary of the board of directors, released the virtual reality industry strategic plan of Leyard Group. Liu Yaodong, CMO of Leyard Group and general manager of Virtual Dynamic Point, released and interpreted the white paper on-site, explaining topics such as Virtual Dynamic Point's future core capabilities, industrial layout, and business ecological cooperation model.

Integrate the superior resources of the entire group

Virtual Moving Point is fully committed to the virtual reality industry

Li Nannan said that the AI ​​era has arrived. As an important force leading a new round of global industrial change, virtual reality technology is constantly spawning new scenarios and new business formats.

In the future, Leyard will integrate the core resources of the entire group including Fuxin Technology, Dehuo Technology, Shuhu Technology and other enterprises to empower virtual dynamic points, with virtual dynamic points as the main force, and fully develop the virtual reality industry.

Li Nannan, Vice President of Leyard Group, Deputy General Manager of Leyard Optoelectronics, Secretary of the Board of Directors

Five core technologies of Virtual Dynamic Point

Building a virtual reality business panorama

Liu Yaodong said that Virtual Dynamic Point is committed to becoming a leader in the virtual reality industry in the AI ​​era. The business covers digital content production, machine vision (motion capture) technology and products, industry/scenario virtual reality solutions, motion big data assets and cloud services, metaverse experience space construction and other fields.

Liard Group CMO, Virtual Dynamic Point General Manager Liu Yaodong

The company has been deeply involved in the field of digital technology for many years. Coupled with Leyard Group's deep accumulation in the field of global intelligent display, Virtual Dynamic Point has built five major technologies: AI artificial intelligence, big data, machine vision, Internet of Things and intelligent display. As the core capability technology base.

Not only that, the capabilities of AI have been demonstrated in the company’s daily business scenarios. Liu Yaodong presented to the audience actual cases of using the company's AIGC content generation capabilities, and demonstrated the AI-enabled effects of digital human voice and behavioral interaction.

At the same time, Liu Yaodong said that the empowerment of AI in the field of machine vision allows the company to not only have optical motion capture technology, inertial motion capture technology, and optical-inertial fusion motion capture technology, but also have algorithm-based marker-free point motion. Capture technology has become the technology company with the broadest reserve of machine vision motion capture technology routes, further establishing the company's technical advantages in the field of virtual reality.

From "a few dynamic heads" to "a sea of ​​clouds"

Virtual motion points redefine the motion capture business model

With the continuous improvement of the virtual reality industry chain and the accumulation of rich data, virtual reality will be fully integrated with various industries, showing a powerful "flywheel effect", driving the entire industry chain to usher in explosive growth and industry changes, and giving birth to Develop more business models and create more business value.

In the past, the motion capture process of data collection was very complicated, the cost of link construction was high, and the efficiency of motion capture data was low, so it was often called a "small industry" by the outside world. Facing industry pain points, we found solutions in the AI ​​era. "Liu Yaodong is full of confidence in this.

Motion capture technology based on positional relationships is a key common technology in many industries such as film and television production, industrial simulation, virtual digital humans, and robot training. Massive amounts of motion capture data have been accumulated in past applications. These are the most Valuable data assets.

In the future, Virtual Dynamic Point will cooperate with cloud vendors to conduct platform-based management of motion capture data by establishing a motion capture data asset and cloud capability platform; realize the productization, standardization, and assetization of data applications, and encourage relevant practitioners to utilize Capabilities on the cloud platform are used to develop motion capture-related business; at the same time, a developer community is established to promote the vigorous development of motion capture-related industry ecology.

"From a few moving heads" to "a sea of ​​clouds", this is the grand vision of Virtual Dynamic Point. Liu Yaodong said that Virtual Motion is willing to work with all partners to redefine the motion capture business model and ultimately achieve the goal of empowering its AI partners with massive motion data to train large motion models.

At the end of the press conference, Cui Chao, the head of R&D of Virtual Dynamic Point, demonstrated the latest research and development results of Virtual Digital Human, RGB mark-free camera and other technologies.

Keep innovating and build the future together. Virtual Reality will insist on innovation-driven development, strive to achieve more breakthroughs in key core technologies, create more innovative technologies and products, steadily promote the construction of the virtual reality industry, and work with various industries to join hands with the stars of the virtual reality industry.

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