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The release of RTX 4060 Ti arouses consumer disappointment: the independent graphics card market is facing difficulties

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2023-06-02 09:52:411285browse

According to news on May 30, recently, PC DIY users have been increasingly worried about the independent graphics card market. Nvidia, the world's largest independent graphics card manufacturer, has launched its latest RTX 4060 Ti graphics card, but the performance improvement of this graphics card was less than 10%, and its positioning was reduced to 1080P games, which caused dissatisfaction among consumers.

60 series graphics cards have always performed well in terms of cost performance and are favored by ordinary users. Therefore, since the release of 40 series graphics cards, the RTX 4060 Ti has become a long-awaited product for many consumers. However, according to relevant tests, compared with the previous generation 3060 Ti, the RTX 4060 The Ti's performance gains are minimal and disappointing. In addition, Matt, Nvidia’s vice president of marketing Wuebbling's evaluation of this graphics card was also considered too conservative, further deepening consumer dissatisfaction.

RTX 4060 Ti发布激起消费者失望:独立显卡市场面临困境

It is expected that GALAX has lowered the official selling price before the RTX 4060 Ti is officially launched. On the second day of sales, the RTX 4060 The price of Ti has dropped significantly on the second-hand trading platform Xianyu. Consumers have expressed their disappointment and dissatisfaction with this graphics card, lamenting that they seem to be still stuck in the era of mining boom, and believe that Nvidia is abandoning PC gamers.

Discrete graphics card market for PC It is crucial for DIY users, and as the market leader, Nvidia’s strategy and performance directly affect the direction of the entire market. However, Nvidia's recent actions have sparked concern and anger among users who feel ignored and abandoned.

Looking back on the independent graphics card market in the past few years, due to the craze of virtual currency, 30 series graphics cards and AMD's 6000 series graphics cards have been out of stock and increased in price for a long time, which has caused huge troubles to consumers. This makes the PC The mentality of DIY users has been severely affected. Now, although the mining boom has passed, NVIDIA and other manufacturers have begun to launch 40 series and 7000 series graphics cards, but consumers' expectations for new products have been disappointed time and time again.

RTX 4060 Ti发布激起消费者失望:独立显卡市场面临困境

Despite Nvidia’s huge success in the field of artificial intelligence, the uneasy feeling among PC DIY users is mainly due to the company’s shift in focus towards artificial intelligence. According to Nvidia's recently released financial report, the company's artificial intelligence business has achieved significant revenue growth, and its stock price has also been rising. This makes people worry that Nvidia no longer pays attention to the independent graphics card market and users as before.

However, despite the worrying current situation, the future of the independent graphics card market is still worth looking forward to. Although consumers will have to wait longer, manufacturers cannot ignore the importance of the independent graphics card market. In addition, the A380/750/770 graphics card launched by Intel and the MTT of the domestic manufacturer Moore Thread S80 graphics cards also bring new options, and while there are some issues, they still have potential in terms of price/performance.

In short, PC DIY users' worries and disappointments about the independent graphics card market still exist, but the market's development prospects are still worth looking forward to. As other manufacturers enter and competition intensifies, consumers will have more choices and hope that manufacturers can launch more cost-effective products to meet user needs.

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