From the screen to reality, Lesen Robot has made its own way

ChatGPT became popular, and the robot industry suddenly found a breakthrough. Many Internet companies at home and abroad have entered the robot track. Tesla launched Optimus; pursuing universal humanoid robots and bionic quadruped robots... Robots have naturally become a hot topic in the technology circle. However, recently a company called "Lesen Robot" really surprised me, because unlike the industrial or service robots that the public knows, they mainly promote consumer-grade home entertainment robots. In my opinion, this means that we have opened up a new field and provided some potential possibilities for robots to enter the lives of ordinary people.

Create your own Optimus Prime

For people of my age, Optimus Prime and the Transformers were childhood dreams. Although thirty years have passed, the shock brought by the high technology at that time is still fresh in my memory. Transformers is not only a cartoon, but also a mentor who enlightens many people's knowledge and understanding of technology, the future and robots. Lexin Optimus Prime launched by Lexin will be released in 2021. It has the functions of automatic transformation and voice control, realizing a dream for people. This also made Lesen famous in one battle and became a dazzling star in the field of robotics. The value of Transformers has not faded with the passage of time. Whether it is a brand-new movie or the birth of more high-tech robots, this IP has been revitalized.

Lesen has continued the style of slow work and meticulous work in the days after becoming famous. What impressed me deeply was the Optimus Prime carriage accessories they subsequently released, which made me truly feel their original intention and value. Because there are many Optimus Prime products, products that can truly restore the details of the carriage and also include the very cute robot "little ball" are indeed very rare. This restoration is a dream come true for us long-time fans, because the carriage and the little ball didn't even appear in many Transformers movies.

This seemingly simple carriage kit actually contains hard-core work such as chips, precision steering gears and real-time speed adjustment high-level algorithms, which finally allowed it to realize a "transport carriage", "combat deck" and "maintenance base" "The silky smooth switching between the three modes, coupled with 13 action commands including one-click transformation, door opening and closing, turret rotation, etc., the restoration is extremely high and amazing.

From here we can see why Lesen is so popular among users around the world. On the one hand, it is because they have empowered the most influential and long-standing global IP, and on the other hand, they are really using it carefully. Technology and ability to restore science fiction scenes that originally only existed in cartoons. They are not just making a robot, but realizing many people’s childhood dreams. When a science fiction character who has been dreaming about in his mind for many years appears in front of him, the shock and tears are probably only felt by people of that era. This feeling is completely different from the special effects on the big screen.

Technology is the core of realizing dreams

Robots are the projection of human self-awareness, hoping to use technology to satisfy human beings' own shortcomings. However, in the process, people have become afraid of the power and perfection of robots, which has led to many science fiction works, soft or hard. To explore the relationship between humans and machines. But in fact, the development of the robot industry is far less rapid than in literary and artistic works, because there are many technical difficulties that need to be solved to truly build a human-like machine.

For example, whether the strength of the material itself can support the movement of the robot, whether the structure can support its own shape, whether the motor, drive and control system, chip, algorithm, etc. can achieve fine movements and overall balance, these are not Easy things. Therefore, we see that many robots developed by Boston Dynamics are not in human form, but in the form of dogs, insects, etc. In fact, this is because that form is easier to maintain balance and control, and has better integrity.

Lesen chose to start from consumer robots, first of all, to solve people's entertainment needs and explore the entertainment value that robots bring to people. As a result, Optimus Prime has a classic image, diverse gameplay, and intelligent interaction. robot. The reputation and recognition Lesen has won in the market provides better economic support and development space for its future research and development work.

I think Lesen’s thinking is very in-depth and feasible, and Lesen’s technology is even more subtle. For example, Lesen’s robot core technology is basically all self-developed, and some core components and deformation structure design technology are even at the forefront. World leadership. From a global perspective, there is no other robot company that can achieve IP restoration, programmability, interactivity, and deformability like Lesen. I even want to applaud such a "dream company".

Unicorn in the robotics industry

The robot industry has experienced a period of boom before, and many star companies have emerged. However, judging from the subsequent development, most companies, including the world's leading Boston Dynamics, are stuck in the implementation of the scene. Although robots perform very well, they are difficult to find practical application scenarios, especially for humanoid robots, this problem is more serious. A company lost 2.4 billion in three years, and Boston Dynamics was continuously resold to three different owners within a few years.

If we choose the wrong direction, the robotics industry is likely to fail. Therefore, it is especially important to set the right direction. We can also see from here that Lesen's competitive advantages are not limited to technology, but also include forward-looking knowledge and in-depth thinking about the industry and market. Especially with the market positioning based on the consumer market and entertainment needs, Lesen has still been able to develop and grow smoothly in the severe cold weather in the past two years. At present, Lesen has completed three rounds of financing A, B, and B. Investors include many well-known institutions such as Baidu Capital, Sequoia Capital, and Yinshengtai Capital, and the financing amount has reached nearly 100 million U.S. dollars. According to the latest list released by Hurun, they have become a true unicorn company in the industry.

In the past two years, Lesen's IP strategy has continued to expand. In addition to Transformers' Hasbro, Lesen has also reached a cooperation with Disney, the strongest IP company on the planet, to bring another famous IP image to the movie version of Buzz Lights. It was brought into reality in the form of robots in 2008, and was well received by movie users. In fact, I really hope that Leson can cooperate with Marvel, a subsidiary of Disney, to realize the Transformers-like design of Iron Man's suit, and once again let the scenes in the movie be implemented in reality using technology. I believe that it will capture the hearts of fans again. A lot of Marvel fans.

(Media friends took pictures of Buzz Lightyear at ToyFair)

What needs to be pointed out here is that the research and development of miniaturization of humanoid bipedal robots has been one of the most difficult technological development directions in the global robot industry for many years. Lesen's technological breakthroughs in this area have formed certain technical barriers. At the same time, the development of AI deep learning is also getting deeper and deeper. Robots will continue to advance in terms of computing intelligence, motion intelligence, perception and cognitive intelligence, making it easier to make robot products that are smarter and better understand human needs. It is very likely that people’s AI assistants will appear in the form of robots instead of speakers in the future. Lesen is obviously at the forefront of this future market with huge room for imagination, and their professional capabilities are outstanding.

Of course, from the current point of view, the most anticipated ones are the new products at this conference. I hope that Lesen can once again shock the world and satisfy fans and fans this time.

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