WPP partners with NVIDIA to build AI-enabled 3D generative content engine for the digital advertising market

The day before yesterday, WPP joined hands with NVIDIA, an established software giant in Asia and known as the "tactical core graphics card", to build a breakthrough engine based on AI and NVIDIA's Omniverse platform, connecting software from its own and even more advanced software Creative 3D and AI tools for manufacturers to revolutionize brand content and audience marketing for a wide range of product experiences.

NVIDIA’s New Year

Computex Taipei opened on May 29, local time. NVIDIA and WPP announced at the exhibition that they are developing a content engine that uses NVIDIA Omniverse™ and AI to enable creative teams to be faster and more efficient , produce high-quality commercial content at greater scale while remaining fully consistent with your clients’ brand.

The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools, including tools from Adobe and Getty Images (well-known image copyright owner), enabling WPP’s artists and designers to combine 3D content creation with generative AI integrated together. This enables WPP’s clients to reach consumers in a highly personalized and engaging way, while maintaining the quality, accuracy and fidelity of their company’s brand identity, products and logos.

Nvidia founder and CEO Jensen Huang unveiled the engine with a demonstration during a keynote speech at Computex Taipei, showing how customers can work with teams from WPP, the world's largest marketing services organization, Make experiences such as extensive brand advertising content (such as images or videos) and 3D product configurators more tailored and immersive.

“Industries across the globe, including the $700 billion digital advertising industry, are racing to realize the benefits of AI,” said Jensen Huang. “With Omniverse Cloud and generative AI tools, WPP enables brands to achieve unprecedented levels of realism with Build and deploy product experiences and compelling content at and scale levels.”

"Mark Read, CEO of WPP, stated that AI is rapidly transforming the marketing industry with astonishing speed.". “Our partnership with NVIDIA provides WPP with a unique competitive advantage through AI solutions that are available to any other client in the market today. This new technology will transform the way brands create content for commercial use and Consolidate WPP’s position as the industry leader in AI creative applications for the world’s top brands.”

The "engine" of creativity

The new content engine is based on Omniverse Cloud, a platform for connecting 3D generation tools and developing and operating industrial digital applications. This enables WPP to seamlessly connect its supply chain of product design data from software such as Adobe’s Substance 3D tool for 3D and immersive content creation, as well as computer-aided design tools, to create brand-accurate, photorealistic digital representations of client products. Twins.

WPP uses responsibly trained generative AI tools and content from partners such as Adobe and Getty Images, so its designers can create a variety of high-fidelity images based on text prompts and bring them into the scene. This includes Adobe Firefly, a range of creative generative AI models, and exclusive visual content from Getty Images created using NVIDIA Picasso, a producer of custom generative AI models for visual design.

With final scenes, creative teams can render massive, brand-accurate 2D images and videos for classic ads, or publish interactive 3D product configurators to the NVIDIA Graphics Delivery Network, the global graphics streaming network, for consumers to view on Experience on any network device.

In addition to speed and efficiency, the new engine outperforms current development methods, which require creatives to manually create hundreds of thousands of pieces of content using disparate data from disconnected tools and systems.

The partnership with NVIDIA builds on WPP’s existing leadership in emerging technologies and generative AI to deliver award-winning events for major clients around the world.

The new content engine will soon be available exclusively to WPP’s global clients.

About WPP

WPP is a creative transformation company. We harness the power of creativity to create a better future for our people, the planet, our customers and our communities.

About NVIDIA

NVIDIA (NASDAQ: NVDA) has been at the forefront of accelerated computing since its founding in 1993. The company invented the GPU in 1999, sparked the growth of the PC gaming market, redefined computer graphics, ignited the modern AI era, and is driving the creation of the industrial metaverse.

NVIDIA is now a full-stack computing company, and its data center-scale products are helping to reshape the industry.

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