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[Global Network Comprehensive Report] The latest "2022 China Fitness Industry Data Report" shows that female fitness consumers accounted for 61.93%, becoming the main force in the fitness consumer market. Recently, FITURE Magic Mirror released their latest flagship product - FITURE Magic Mirror Mini2, providing a brand new option for home fitness.
As a sports and healthy lifestyle brand, FITURE has been committed to combining AI, fitness and entertainment to provide a "simplified" approach to sports and fitness, allowing users to efficiently use fragmented time to complete daily exercise and experience A new healthy lifestyle brought about by smart fitness.
It is understood that its latest FITURE Magic Mirror Mini2 not only integrates six functions: fitness, dance, karaoke, Bluetooth speakers, screen projection and smart assistant, and early education, but also has the same weight, energy consumption, screen, and sound. It has been upgraded and equipped with FITURE's self-developed new motion analysis engine "FITURE Motion Engine™ 2.0", which supports two-person AI courses.
The upgrade of FITURE Magic Mirror Mini2 is also reflected in the courses. Based on FITURE’s existing nearly 5,000 courses in 17 categories, a large number of new courses for parent-child groups have been launched, including English aerobics, Chinese style ancient poetry, Scientific and educational children's sports courses such as ID Cool Street Dance unlock new scenes of sports learning for children of all ages through fun and immersive teaching. FITURE's youth curriculum is jointly developed with nationally certified sports coaches and excellent national happy gymnastics referees. It is based on the basic human motor functions, movement development, and physical fitness of different genders in the early childhood, preschool, and school-age stages in the "Children's Physical Sports Model" It is based on systematic and targeted research and development to help children grow up happily and healthily.
As a pioneer in the field of smart fitness in China, FITURE understands that the essence of scientific fitness is to use scientific and technological means to make visible what is invisible, intangible, and intangible during exercise. To this end, in April this year, FITURE launched the "Magic Plan" for all products, and combined with the FITURE heart rate armband released at the same time, it made fitness more visual, controllable and quantifiable.
The "Magic Plan" was developed by integrating sports science theories, including excess oxygen consumption, excess recovery and GAS models. By conducting "physical tests" and "customized questions and answers", Magic Mirror users can independently generate a "magic plan" specifically tailored to them. Users can not only follow the four-stage progressive plan formulated by the "Magic Plan" for 24 weeks of medium and long-term training, but can also flexibly adjust the training content and schedule based on training performance feedback at each stage and personal circumstances. It not only enriches the existing home sports function experience of FITURE Magic Mirror, but also meets personalized tailor-made needs, effectively helping users achieve their training goals.
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