Google internal documents exposed: Generative artificial intelligence technology will be applied to advertising services

According to news on May 18, Google has recently applied the latest generative artificial intelligence technology to its product array. According to internal documents, Google’s online advertising business has become the latest department to be integrated.

Google internal documents show that the company has internally approved the use of generative artificial intelligence technology based on "large language models" for automated advertising business and advertising-related customer service areas. Last week, Google released the latest version of its large-scale language model "PaLM" at its developer conference. 2", this model has been trained with massive text data and has an intelligence level comparable to humans. It can answer various questions and execute various instructions.

According to ITBEAR Technology Information, multiple product teams within Google We are preparing to adopt this language model. Its main uses include helping advertisers quickly create media content and providing creative suggestions for video creators on YouTube. On the YouTube platform, the Google team is already testing PaLM 2 model, mainly used to create titles and introductory text for young audience videos. For video creators, Google will use this model to discover popular topics recently and provide five suggestions for videos.

This initiative is likely to further enhance the automation capabilities of Google’s advertising business and improve the quality of customer service. By applying generative artificial intelligence technology, Google can provide advertisers with faster and more personalized media content creation solutions, helping them better communicate and market with target audiences. At the same time, for video creators on YouTube, the use of this technology will be able to provide them with targeted creative suggestions to help them better attract audiences and increase their influence.

Overall, Google’s application of generative artificial intelligence technology to the advertising business reflects its continued efforts to promote innovation. With PaLM 2 model, Google is expected to further improve the efficiency and quality of advertising services, bringing more convenience and opportunities to advertisers and video creators. We will continue to follow Google's development in the field of artificial intelligence and look forward to seeing the results of this technology in practical applications.

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