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Nowadays, e-commerce has penetrated into our lives. People can buy the goods they need at any time through their computers or mobile phones at home. As e-commerce becomes more and more popular, shopping websites have more and more features. Among them, the mystery gift box is a shopping experience that people love. In this article, we will introduce how to implement the mystery gift box function in the PHP mall.
1. What is a mystery gift box
The mystery gift box is a marketing strategy full of surprises and expectations. When shopping, customers purchase a mystery gift box without knowing in advance what items will be included in the box. This shopping method can make customers feel stimulated and excited, increasing their desire to buy.
2. How to implement the mystery gift box function
1. Add gift box products
First, you need to add some products to the product library, and these products will be randomly formed into a mystery gift box . When adding products, you need to set a weight for each product. The higher the weight, the greater the probability of the product appearing. For example, if the weight of product A is 10 and the weight of product B is 5, then the probability of A participating in the lottery is twice that of B.
2. Generate and store gift boxes
To realize the mysterious gift box function, you need to first generate a certain number of gift boxes and store them in the database. The number of generated gift boxes and the number of goods contained in each gift box can be set in the background. Then, the process of generating gift boxes is to randomly select gift boxes containing a specific number of products from the product library and save them in the database.
3. Display the mysterious gift box
When displaying the mysterious gift box on the front end, you first need to randomly select a gift box from the database and display its basic information and price. Customers can purchase gift boxes based on price without knowing their contents. After payment, customers can see the contents of the gift box they purchased on the order status page.
4. Random combination of gift box contents
After the customer purchases the gift box, a specified number of products need to be randomly selected from the product library and composed of the contents of the gift box. In order to ensure a reasonable mix of products, products can be randomly selected based on weights and ensure that each gift box contains at least a specific product.
5. Gift box after-sales service
If the customer is not satisfied with the contents of the gift box, they can apply for after-sales service and return the goods for exchange. After passing the manual review, you can choose to recombine the items in the gift box randomly or get a refund directly.
3. Implementation details and suggestions
1. Setting of weights
The setting of product weights requires careful consideration, and the probability of product appearance and the value of the product need to be weighed. It can be analyzed from aspects such as product sales, market demand, and actual costs.
2. Random combination of gift box contents
When randomly combining the contents of gift boxes, it is necessary to ensure that the value of each gift box is the same or almost the same. In addition, it is also necessary to consider the rationality of product matching, and it is not appropriate to have repeated or low-matching combinations.
3. After-sales service
Gift box after-sales service requires manual review and has higher requirements for mall managers. Requires strong interpersonal communication skills and service awareness.
4. Mall system compatibility
When implementing the mysterious gift box function, the compatibility of the mall system needs to be considered. Different mall systems may have differences, requiring code adjustment and compatibility processing.
In short, the mystery gift box is a very interesting shopping experience and a good marketing method. Implementing the mysterious gift box function in the PHP mall can not only provide a richer shopping experience, but also increase the competitiveness and user stickiness of the mall.
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