After Musk’s acquisition: 60% of U.S. adults stopped using Twitter, and a quarter no longer use it

News on May 18, it is reported that the latest survey by the Pew Research Center shows that since Elon Musk completed the acquisition of Twitter at the end of last year, the number of users and activity of the social media platform have shown a downward trend. .

The most active users before the acquisition (i.e., the top 20% of tweeters) significantly reduced their posting volume in the months after the acquisition, according to a new analysis of Twitter user behavior by the research center. The average number of tweets per month is down about 25%.

The survey also showed that among U.S. adults who have used Twitter in the past year, about 60% said they had recently stopped using the service, and a quarter said they had I will never use Twitter again.

The data sheds light on the challenges Linda Yaccarino faces as she succeeds Musk as CEO of Twitter. Yacarino will take over the troubled social media service. Some advertisers are no longer supporting the service over concerns about the potential for racist and other inappropriate content after Musk takes over.

Recently, ITBEAR technology information revealed that Yacarino has resigned from his position as NBCUniversal’s global advertising director. She will need to rebuild relationships with advertisers and take on content moderation responsibilities. Musk admitted in an interview on Tuesday that he had cut about 80% of his workforce, reducing the company's workforce to about 1,500, and admitted that he had fired some people he had planned to keep.

According to surveys, the vast majority of content on Twitter is posted by a small number of active users. According to data, 20% of U.S. adults generated 98% of all tweets on the platform after Musk acquired the platform.

To sum up, Twitter is facing the problem of user loss and declining activity, and Yacarino will face the challenge of rebuilding advertiser relationships and strengthening content review work. To ensure Twitter's future, it needs to take steps to increase its appeal and user activity.

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