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TikTok's new dislike button aims to foster kindness and safety

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2023-04-17 17:34:031353browse

TikTok is now testing a "dislike" button to help users "have more control over comments." Users in the test can dislike any comment they feel is irrelevant or inappropriate. The social media giant announced the new feature in a blog post about fostering kindness and safety on the platform. TikTok's new dislike button aims to foster kindness and safety

This effort is about continuing to create real engagement for users on TikTok. “To avoid causing resentment among community members or demoralizing creators, only people who express dislike for comments will be able to see that they have done so.”

TikTok also sends reminders to guide creators on how to use Its comment filtering and bulk blocking and deletion options. As part of TikTok's safety program, these alerts are available to creators who have received a large number of negative comments.

In addition, the company said it will soon update the public on the results of the test and whether the "dislike" button will be officially announced to all users.

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