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Hikari Senju, founder and CEO of Omneky, an advertising technology platform provider, said that the outbreak of the new crown epidemic in 2020 forced many companies to streamline processes through automation technology. He believes that the widely anticipated economic recession will bring further attention to robotic process automation (RPA).
He said, “During the ongoing COVID-19 pandemic, it has been proven that certain processes are inefficient and can be better automated through technology. The coming recession in 2023 will force companies into cost-cutting mode, Thus accelerating the adoption of RPA.”
In Senju’s view, the adoption of RPA and automation will allow enterprises to stay ahead of the competition and adapt to the ever-changing market.
Of course, the premise is that RPA is implemented properly. If implemented properly, RPA can perform low-level, repetitive manual tasks that consume a lot of employee time. RPA reduces data errors, thereby improving quality and reducing overhead in the form of fewer people required to perform tasks. In fact, it allows employees to focus on higher-level strategic work and reduces errors by eliminating manual intervention, thereby increasing productivity and efficiency.
Traditional IT automation only relies on programming interfaces (such as APIs) to automate specific tasks in business processes. RPA uses programming interfaces and user interfaces to realize business processes from start to finish. of automation. This enables RPA to combine human capabilities with those of software robots, resulting in a wider range of service capabilities.
For example, RPA software can streamline invoice processing from start to finish by combining interface programming techniques and a thorough understanding of user screen interactions. This enables the software to automatically retrieve invoices from the accounting system, enter the data into the invoice processing application, and send the results for approval.
In addition, the integration of artificial intelligence increases the speed and efficiency of automation in consumption-based pricing models, promoting the digitization of business processes.
The RPA market has achieved significant growth in the past three to four years. According to a report from Fortune Business Observer, the global RPA market size is expected to grow from US$10 billion in 2022 to 2029. of US$43.5 billion, with a compound annual growth rate of 23.4%.
Senju said improving business efficiency is a primary goal of RPA as CIOs seek new efficiencies. This is especially true for companies like his, which are looking to add AI-driven capabilities to users' software portfolios.
He said that RPA has significantly changed the creative services industry by enabling better automation of costly business operations. By implementing an omnichannel automation approach to scale creative A/B testing, Omneky has been able to increase performance while reducing costs.
While RPA can increase efficiency and reduce costs, implementing it can be a daunting task. Businesses must develop a comprehensive plan with adequate funding and ongoing monitoring of performance and results.
Rajesh Raheja, chief engineering officer at cloud-based automation platform Boomi, talks about the current challenges of integrating RPA into enterprise architecture. These architectures need greater flexibility to incorporate new features into their designs, he said.
Raheja said: "Traditional architectures are less willing to extend the new capabilities required for the automation brought by RPA. This makes it difficult to integrate with the required systems."
He added , by itself, traditional RPA may use fragile connections that will break as the system changes or is updated.
To prevent this, the first step in implementing RPA is to determine which processes are best suited for automation. This includes repetitive, time-consuming, and error-prone tasks in areas such as finance, human resources, customer service, and more.
Next, the implementer should carefully develop a plan to improve the selected business process.
He said, "The challenge today is that RPA often requires restructuring the existing structure of the enterprise. CIOs should always consider their decisions in terms of switching costs."
Senju said, The main aspects to consider are: How much will it cost to switch to a new system, and what is the potential return on investment (ROI)? What are the consequences if you continue to maintain the existing system and lose competitiveness or market share?
CIOs can determine whether an RPA solution is right for their enterprise by evaluating the following key aspects:
• Business case: Evaluate whether the proposed RPA solution will provide a clear and satisfactory ROI (ROI). This includes potential cost savings and efficiency gains from analytics solutions.
•Technical feasibility: Evaluate whether the proposed RPA solution can be integrated into existing IT infrastructure and whether it can handle the large volumes of data and processes that the enterprise needs to automate.
• Scalability: Consider whether the design of the RPA solution is consistent with the growing number of processes and users in the enterprise. RPA solutions should be able to adapt to changing business needs and processes.
•Data security: Ensure that RPA solutions protect sensitive data and comply with relevant regulations and standards.
·Total cost of ownership: Consider the total cost of ownership of an RPA solution, including the initial cost, any ongoing maintenance costs, and any hidden costs.
Senju said that automation in the RPA field and the creative services industry will have a significant impact in 2023. Like others, he sees the dawn of generative AI as a growth driver.
He said, “Generative AI automates the human ability to recognize patterns from large amounts of data and uses these learnings to create content—whether it’s text, images, or a soon-to-be-released video. Whether we Whatever changes we’ve seen in the past few years should be accelerated."
Will advances in technology automate tasks previously considered the exclusive domain of human creativity, such as content generation, design, and video editing? Senju The answer is yes.
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