Apple releases 2022 Pride edition watch bands and watch faces

Apple today released new Pride straps for Apple Watch, offering new Pride Edition Sport Loop and Pride Edition Nike Sport Loop options.

The new Pride Edition bands are available to order today on Apple.com and the Apple Store app for $49, and will be available in Apple Stores starting May 26. The Pride Edition Nike Sport Loop is also coming to Nike.com soon.

This year’s Pride Edition Sport Loop has the word “Pride” woven directly into the band. The band's color gradient includes rainbow colors and colors drawn from various pride flags, including light blue, pink, white, black and brown.

The new Pride Edition Nike Sport Loop “celebrates the full spectrum of the rainbow” and features matching rainbow-colored Nike Bounce sides.

The new Pride watch face is also available today for Apple Watch Series 4 or later running watchOS 8.6, and iPhone 6s or later running iOS 15.5. Inspired by multiple pride flags, Apple says the new watch face "combines colors to represent the strength and mutual support of the LGBTQ movement." The watch face's colored lines move when you turn the Digital Crown on Apple Watch, tap the display, or lift the wearer's wrist.

Apple also launched a new "Shot on iPhone" campaign on Instagram to "capture the essence of artists and figures in the global LGBTQ community."

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