Apple exec discusses how Mac Studio can fill the gap between iMac and Mac Pro

Apple’s new Mac Studio desktop computers will begin shipping to customers this Friday. Ahead of launch, TechCrunch's Matthew Panzarino spoke with three senior Apple employees about the company's process for designing Mac Studio.

Like the Mac Pro tower released in late 2019, the Mac Studio was born out of Apple's Pro Workflows team, which came after the company apologized to pro users and made sure it still Created shortly after committing to the Mac.
“We’re very excited about Mac Studio, which is an entirely new line of Mac products,” said Tom Boger, Apple’s vice president of product marketing for Mac and iPad. "The idea was not to take the Mac mini and expand on it at all, but 'we knew we were developing this M1 chip and we wanted to bring it to those users who wanted performance and conductivity and a modular system. And let's Let it sit directly on people's desks so it's easily accessible." Xander Soren, director of product marketing for Apple's Pro Apps team, told Panzarino that creative and pro users have expressed disapproval of Apple's desktop lineup. There is a clear desire for a so-called "modular" system between the iMac and Mac Pro.

“I think the way we look at it is we’re excited to offer multiple ways for our users to work,” Boger added. "So you could decide to have a MacBook Pro with an M1 Max chip, you could decide to have a setup in your studio that lets you carry the MacBook Pro back and forth. If that's how you choose to work, that's great But we also have some users who prefer to have the desktop on the desktop." Apple says it listens to customer feedback to decide which ports to offer on Mac Studio, and it also designs the computer to ensure All of these ports are easily accessible on the front and back of the machine.

“Our IO is right in the front, and even if you need to go back to the back, you just rotate it,” Boger said. "It's relatively light; it's very small; it fits most 3.7-inch-tall monitors. We're really giving users something they've never had before. They always have to make trade-offs. If I want a monitor that's more With the small size of the computer, I had to trade off performance. What we want to do is give people something that you don’t have to do." Shelly Goldberg, Apple's senior director of product design for Mac and iPad, said Mac Studio is an interesting challenge, it combines the powerful performance of the M1 Ultra chip into a more compact form factor and optimal thermal management.

"...the team ran hundreds of thermal simulations of airflow trying to figure out the best airflow patterns through the system to try to optimize performance and acoustics, and ultimately, we came up with our The design you have, it has the air intakes at the bottom coming in through more than 2,000 machined holes that are all machined at [specific] angles that rotate as you go around the perimeter," Goldberg said.

As for the Studio Display, Boger said Apple's goal is to "deliver a great, easy-to-use, very mainstream display for all of our Mac users."

"This is a great monitor if you want to connect to a MacBook Pro, MacBook Air, Mac mini, Mac Studio, Mac Pro and more," Boger said. "And we know there are still people out there using Intel-based Macs, so put the A13 in there to handle Spatial Audio and let the Center Stage magic happen."

It's worth noting that many commenters thought The Studio Display's webcam quality was unsatisfactory, leading Apple to issue a statement that unspecified improvements would be made in a future software update. No updated timetable was provided.

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