2023 CES: Sony and Qualcomm are enthusiastic about building cars, and European and American travel technology carnivals

The annual CES (International Consumer Electronics Show) is here again. As in previous years, concept cars and automotive technologies related to electric vehicles and autonomous driving are still the highlight of the 2023 CES. .

#At last year’s CES, the trend of technology giants such as Sony crossing over into the automotive field aroused heated public attention. At this year's CES exhibition, not only were there the latest technological achievements brought by these cross-border "players", but there were also more "back waves", including Tier 1 and "new Tier 1" who had finished building cars.

Sony and Honda launch AFEELA, pre-sales will start in 2025

At this CES show, Sony and Honda’s joint venture Sony Honda Mobile Company (Sony Honda Mobility) announced the launch of AFEELA, a new brand of smart connected cars, and its first prototype car also made its debut.

# It is reported that the new car is positioned as a medium and large sedan. Pre-sales will start in the first half of 2025, and it will be officially launched in the United States in the spring of 2026. Deliveries to the Japanese market will begin in half a year.

Sony revealed that the pricing of the new electric car will compete with other high-end car manufacturers such as Mercedes-Benz, BMW, Volvo and Audi, and announced the design details of the new car and the design of AFEELA idea.

# According to reports, the car will be equipped with 45 cameras and sensors inside and outside, and plans to use the system-level chip of Qualcomm Snapdragon Digital Chassis to achieve 800 Maximum computing power of TOPS*1. Based on the current road environment, SHM's goal is to develop level three autonomous driving in limited driving environments and achieve L2 driver-assisted driving in most situations (such as urban driving environments).

Moreover, the car will be equipped with Epics Games’ Unreal Engine (a 3D computer graphics game engine), which not only provides entertainment but also ensures vehicle communication and safety. Sony CEO Kenichiro Yoshida said that they will build AFEELA into a "mobile entertainment space" with autonomous driving capabilities.

In terms of innovative design, the car’s exterior features a “Media Bar”, which can share various information with people around it through light, enabling mobile travel devices and interaction between people. Details of the interior have not yet been disclosed, but Sony Honda Mobility said its interior will be designed to be comfortable and simple, and they will try to reflect the three themes of autonomy, enhancement and affinity.

Regarding AFEELA’s design, some netizens said, “It looks too much like Lucid” or “It’s simply a copied version of Lucid.” Someone else said, "This car looks like a cross between a Porsche and a Lucid Air."

Qualcomm concept car debuted and released a new car SoC

Qualcomm exhibited its new concept car at 2023 CES and released a model that can also support digital cockpit and ADAS (advanced driver assistance system) automotive processor chip Snapdragon Ride Flex SoC.

In terms of appearance, the car adopts a futuristic design. The overall shape is similar to a coupe SUV, with the front face and rear end Most of them adopt a split headlight set design, the front enclosure adopts a three-stage layout, and there is a recessed design on the front hood; the doors adopt a split design, and the light strips on the doors can switch to different colors.

This new concept car is equipped with a 55-inch display screen in the front row, 5G network connection, and rich functions; the rear row is also equipped with a display screen, and inherits the graphics and image enhancement function to optimize the visual experience. In addition, the new car provides personalized services that can identify each driver and passenger and automatically adjust the seat and air-conditioning temperature according to personal settings. In addition, the car supports real-time 3D maps and positioning services. When the vehicle encounters an accident, the situation around the vehicle will be recorded and saved to the cloud, providing more convenience for subsequent accident resolution.

It is reported that Snapdragon Ride Flex SoC is designed to support mixed critical-level workloads across heterogeneous computing resources, supporting digital cockpit, ADAS and AD functions with a single SoC. The first Snapdragon Ride Flex SoC is now sampling, with mass production expected to begin in 2024.

Qualcomm introduced that Snapdragon Ride Flex SoC is optimized for scalable performance and supports central computing systems from entry-level to high-end and top-level, which can help automakers flexibly target different levels of models. Choose the right performance point; Snapdragon Ride Flex SoC can be developed using cloud-native automotive software development workflows, including support for virtual platform simulation, which can be integrated as a cloud-native development operations (DevOps) and machine learning operations (MLOps) foundation part of the facility.

NVIDIA released a number of innovations in the automotive field

At this CES show, NVIDIA released a number of innovations in the automotive field, including cooperation with Foxconn to develop automation and self-driving car platforms, cloud gaming services onboard vehicles, and the Omniverse platform for production in automobile factories.

According to the cooperation agreement, Foxconn will manufacture automotive electronic control units (ECUs) based on NVIDIA's Drive Orin chips. The electric vehicles produced by Foxconn will also use NVIDIA's DRIVE Orin ECU and DRIVE Hyperion. Sensor architecture for highly automated driving.

NVIDIA also announced that its cloud gaming service (GeForce NOW) will be launched on the automotive platform. The first batch of supported automotive brands are BYD, Polestar, Kia, Hyundai, and Genesis. GeForce NOW uses breakthrough low-latency streaming technology provided by cloud-based GeForce servers to enable real-time playback of more than 1,000 games including Steam.

It is reported that this service combines NVIDIA’s advantages in gaming and infotainment, extends the real-time and complete PC gaming experience to software-defined cars, and further expands NVIDIA’s in-vehicle information The entertainment product portfolio can enhance users’ cockpit experience.

In addition, NVIDIA launched the latest version of the Omniverse Enterprise collaboration platform and announced that Mercedes-Benz will use the Omniverse platform to build its next-generation factory. By introducing Omniverse, Mercedes-Benz will use a "digital first" production approach to design, plan manufacturing and assembly facilities.

NVIDIA said that by leveraging NVIDIA’s AI and Metaverse technologies, automakers can create feedback loops to help reduce waste, reduce energy consumption and continuously improve quality.

Volkswagen ID.Aero is renamed ID.7 and will go on sale next year

At the 2023 CES show, Volkswagen announced that its ID.Aero model will Renamed ID.7, and stated that the car will have the best battery life performance among Volkswagen ID series models. It is reported that the ID.7 will be launched in Europe, Asia and North America; and its mass production version is planned to be released in the second quarter of this year, and is expected to be mass produced by FAW-Volkswagen and SAIC Volkswagen in the second half of the year.

The ID.7 interior is composed of a touch screen, a digital instrument panel and a Volkswagen augmented reality head-up display, with control functions and volume touch sliders below the screen. Can light up when in use. However, it should be noted that although the steering wheel retains touch controls, according to previous reports, these touch controls may be replaced with physical buttons.

In terms of power, ID.7, like other Volkswagen ID models, will also use the MEB platform, which has the advantage of providing longer battery life and faster charging speed. According to Volkswagen, under the relatively loose WLTP working conditions in Europe, the ID.7's driving range can reach about 700 kilometers. The company has not yet announced the vehicle's endurance under American working conditions.

Moreover, ID.7 follows the design language of Volkswagen’s all-electric vehicle family. The front and roof of the vehicle retain an aerodynamic design, which helps reduce energy consumption and increase cruising range. The roof has a coupe-like slope at the rear, which can effectively reduce the drag coefficient; the front overhang is short, the wheelbase is 2970 mm, and the interior space is relatively spacious.

In addition, a major interior highlight of the car is the digitally controlled “smart vents”. Volkswagen said the system can identify the driver through the car key and adjust the temperature inside the car based on the weather before the driver enters the vehicle; the air conditioner can distribute air to a large area as quickly as possible or direct airflow to the passenger's body. Moreover, these functions can be activated individually for each passenger via the central touch screen or using voice commands, and support voice commands.

Volvo’s “smartest” model EX90 will be delivered in 2024

Volvo exhibited the EX90 at this CES and said that the EX90 will be their It is the “smartest” car model among all models. The car is expected to be delivered as early as early 2024. The specific price has not yet been announced. Volvo officials said that its starting price in North America will be less than $80,000.

According to reports, the EX90 is a seven-seat pure electric SUV. The core feature is a new computer system that can understand the driver and the surrounding environment of the vehicle in real time. It will also continue to learn from new data and conduct online OTA updates.

The entire vehicle is equipped with 8 cameras and a variety of hybrid sensors, including 1 long-range lidar, 5 millimeter wave radars and 16 ultrasonic sensors . Among them, lidar was developed by Luminar and can sense the road and complete detection at a distance of 180 meters day and night, even when driving at high speeds. It will be integrated with Volvo's driver assistance system, using a capacitive steering wheel and two camera-based monitoring sensors in the car to monitor the driver's status in real time.

In terms of the cockpit, the EX90’s central control screen is 14.5 inches in size. It is built with Volvo’s latest car system and supports Google applications and services, including hands-free help and navigation from Google Assistant. wait. Additionally, the system is compatible with wireless Apple CarPlay.

Extended range hybrid powered Aska A5 flying car, priced at US$789,000

At 2023 CES, the Aska A5 flying car will officially make its debut and is expected to Mass production in 2026. Currently, the car has been pre-sold overseas with a deposit of US$5,000. The official price is expected to be US$789,000 (approximately RMB 5.434 million).

It is reported that this is an eVTOL (an electric vertical takeoff and landing vehicle) flying car that can take off and land anywhere a helicopter can reach. When it is driving on land, its wings will retract and its size is equivalent to that of an SUV.

In terms of power, the car uses an extended-range drive and can travel 402km in the air. The official battery life on land has not yet been disclosed, but judging from the official pictures, it has 95% of the battery remaining. The battery life is 563km.

According to reports, when driving on land, it can transmit power to 4 wheels, with a top speed of 113km/h. When traveling in the air, it will be powered by electricity to drive six propellers into the air. After reaching a certain height, the wings on both sides can switch angles to complete the flight; if a mechanical failure occurs in the air, it can land safely by opening a parachute.

In terms of interior design, the car adopts a 4-seat layout. There are multiple screens in the car, which can realize split-screen display and support real-life navigation. The shape of the steering wheel combines the feeling of aircraft control with a traditional steering wheel, with an open design at the top. In addition, the car has both the traditional "PRND" virtual shift button and "V, F" gears for flying.

Holon launches self-driving bus, which can accommodate up to 15 people

Benteler's automotive brand Holon launched a self-driving bus at the 2023 CES show, calling it "the world's first compliant "Standard self-driving car" and announced that the car is expected to be put into production in the United States in 2025 and will be used in logistics and public travel companies, in addition to municipalities, universities, airports, parks, etc.

This car is designed by Pininfarina, developed and produced by Holon, Mobileye provides the autonomous driving system, and Beep provides mobile services. technology. Its top speed is 60 kilometers/hour and its endurance is approximately 290 kilometers.

According to reports, Holon uses "inclusiveness from the beginning" as the design concept of self-driving buses, emphasizing barrier-free design. The vehicle is equipped with ramps to assist passengers with reduced mobility, the seats are foldable, and the floor is equipped with locks that can secure wheelchairs.

The vehicle can accommodate up to 15 passengers, and the comfortable, subtly offset seating arrangement provides a sense of privacy while meeting all safety requirements. . The vehicle interior is also equipped with necessary braille, allowing visually impaired passengers to travel conveniently.

HARMAN launches AR assisted driving tools

HARMAN, an automotive technology company and subsidiary of Samsung Electronics, launched a series of AR-assisted driving tools at CES 2023 aimed at improving the health and safety of drivers and passengers. Safe automotive products, including AR-assisted driving tool Ready Vision, updated DMS system Ready Care and external car microphones.

Ready Vision’s AR software integrates with vehicle sensors to provide immersive audio and visual alerts that provide timely, accurate and non-intrusive information to drivers Provide key knowledge and information to staff. Furthermore, the tool navigates by displaying intuitive instructions on the windshield and uses computer vision and machine learning for 3D object detection to provide drivers with high-precision non-intrusive collision warning, blind spot warning, lane departure, Lane change assist and low speed zone notification.

In September, HARMAN launched a DMS system called Ready Care, which is used to measure the driver’s eye activity and mental state. At this CES show, the company announced that it has added non-contact measurement of human vital signs such as heart rate, respiration rate and heartbeat interval levels to Ready Care, and added an in-cabin radar to its sensor set. Used to detect the presence of children.

In addition, Harman also launched sound and vibration sensors and car exterior microphones at CES for identifying emergency vehicle sirens and detecting glass breakage and vehicle collisions.

ZF has five major upgrades in automotive technology

At the CES 2023 exhibition, ZF Group announced that it has made five major upgrades in automotive technology.

The new ZF ProAI vehicle-mounted high-performance computer further expands the development of multi-domain versions, which means that different boards of a computing platform can support advanced assisted driving (ADAS) ) domain, infotainment domain or chassis domain functionality, including SoC configurations from multiple vendors. It's even capable of running multiple operating systems in parallel, such as QNX for advanced driver assistance features and Android Auto for infotainment. Another major advantage is that the software stack has been developed and implemented on a specific microprocessor and can be carried over to a multi-domain architecture.

Currently, ZF’s ProAI vehicle-mounted high-performance computer series has achieved industrial production and is about to be launched. The company plans to launch it in 2024 Start bulk supply. The multi-domain version of ZF ProAI can achieve the expected goal of being installed on 30%-40% of new vehicle platforms as early as 2025.

ZF also launched the world’s first energy-saving contact heated seat belt, designed to help reduce the heat demand in the cabin. The contact heating device heats the occupants' bodies via webbing wires, achieving a maximum surface temperature of 40 degrees Celsius and using only 70 watts of energy. The device is simple to install and requires no adjustments to the seat belt retractor and pretensioner.

Combining ZF contact heated seat belts with other contact heaters such as seat or steering wheel heating, the driver can turn down The heating temperature setting in the cockpit can increase the cruising range of electric vehicles by up to 15% in cold conditions.

The next-generation shuttle vehicle released by ZF at the 2023 CES show will have SAE Level 4 autonomous driving capabilities. If the local legislative framework allows, it can operate without a safety administrator. driving in mixed traffic. The new L4-class shuttle used in mixed traffic also has a fully modular interior design that can be tailored to the specific needs of customers.

The shuttle joins ZF’s growing product portfolio and has become part of ZF’s Autonomous Transport System (ATS). Used for segregated lanes or dedicated lane driving. Recently, the latest version of the shuttle started operation in the Rivium Business Park in Rotterdam, the Netherlands.

ZF stated that it signed an agreement with the US mobility service provider Beep to develop and deploy L4 ATS for US customer projects. The agreement includes plans to deploy thousands of ATS in the US. An L4 shuttle vehicle.

In addition, ZF is helping customers achieve cloud-based information and data sharing through its ProConnect high-performance networking platform. As an advanced telematics module with modular hardware and customizable software, ProConnect features the latest in-vehicle and external communication technologies and is suitable for almost all types of vehicles.

ZF also provides independent software products that OEMs can integrate into their respective system architectures. This product category is complemented by smart sensors, smart actuators, telematics and computing modules, among others.

BMW’s latest car system iDrive 9

BMW announced its latest car system iDrive 9 based on the Android platform at the 2023 CES. The system will support 3D navigation and have a flexible touch layout. It may have a new name after it is officially launched in the future. ​

It is reported that the iDrive 9 vehicle system will be put into use soon. The latest model equipped with this system will be the replacement BMW X2, and the new BMW X1 will also be upgraded simultaneously. In addition to the new BMW X1, the new BMW 2 Series Active Tourer model will also use the BMW OS 9 car system. In addition, future MINI models will also update the machine, but will use a different visual UI to distinguish them from BMW models.

It should be noted that not all BMW models can currently update the iDrive 9 system. Some models whose systems run on the Linux platform will be updated to the iDrive 8.5 system. The latter will be launched this summer and is suitable for the new BMW 5 Series, i5, and the new 7 Series on sale.

However, BMW said that the interactive experience of the iDrive 9 system and the iDrive 8.5 system is very similar.

Continental released three new technologies for mobility

At 2023 CES, Continental Group demonstrated its three new technologies in the field of mobility , including two sustainable tires, long-range lidar and ADAS solutions.

Continental highlighted two sustainable tires: ContiTread EcoPlus Green and Conti Urban. Both commercial vehicle tires demonstrate Continental’s strengths in sustainability.

In addition, Continental also released the HRL131 high-performance lidar developed in cooperation with AEye. This radar can operate at a distance of more than 300 meters. Vehicles are detected at a distance of more than 200 meters, and pedestrians are detected at a distance of more than 200 meters. Testing and verification of production samples will take place in 2023, with first series production planned for the end of 2024.

Currently, mainland China is integrating Ambarella Semiconductor’s “CV3” series of artificial intelligence chips into its advanced driver assistance system (ADAS) solution in plan. It is reported that Ambarella's high-performance, low-power and scalable SoC product portfolio can acquire sensor data faster and more comprehensively, and its power consumption is about half of conventional power consumption.

The boundaries between automobiles and consumer electronics are becoming blurred. In recent years, automobile manufacturers and suppliers have been frequent visitors to CES. The difference is that many of the concept cars at this year's show are not from car companies, but are developed by industry suppliers. Under this trend, the relationship between vehicle manufacturers and component suppliers may undergo some subtle changes.

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