The rise of AIGC seizes the "primary opportunity"

Whether it is BURBERRY’s virtual bag, LOUIS VUITTON’s “Louis: The Game” and other virtual luxury products, or virtual idols such as A-SOUL, or a brand name Heineken Silver Virtual drinks. In recent years, with the advent of the metaverse trend, all walks of life have been gradually implanted with "metagenes", which is becoming a new trend, setting off a carnival in the digital world. When the excitement and hustle and bustle converge in the "Meta World", the level of technology such as the Meta Universe and computing power is forced to flourish. Nowadays, when computing power has truly entered the era of artificial intelligence, PGC (professionally generated content) and UGC (user-generated content) can no longer meet users' needs for application scenarios, and AIGC (generative artificial intelligence) has emerged as the times require.

2022 is called the first year of AIGC. Since the beginning of this year, a wave of AIGC has swept the world, and many AI fields have developed rapidly. Many industries such as painting, music, news creation, and anchors are being redefined, and the Metaverse is increasingly gaining popularity. On December 16, 2022, Science magazine released the top ten scientific breakthroughs of 2022, and AIGC was among the list. Gartner predicts that by 2025, AIGC will account for 10% of all data generated. Generative AI: According to ACreative New World analysis, AIGC has the potential to generate trillions of dollars in economic value.

AIGC rises to seize the "primary opportunity"

There is no doubt that AIGC can greatly promote the development of the metaverse, allowing humans to break through the shackles of content productivity, generate high-quality content with high efficiency, and truly enter the world of metaverse. In the metaverse. A large amount of digital native content in the Metaverse also requires the assistance of AIGC to complete its creation.

From a conceptual level, Li Xuan, director of digital learning at the School of Continuing Education at Tsinghua University, instructor of positive psychology at Tsinghua University, and initiator of the Metaverse Case Practice Blue Project at Tsinghua University, believes that the Metaverse can be understood as three "three". The first is "three-dimensionalization", which refers to digital twin, virtual native and virtual-real symbiosis technology. The second is "tripleization", including machine life, virtual life and natural life. Finally, there is the "three rights", that is, readable, writable, and ownable. AIGC is highly related to the third "tri-right". AIGC provides strong support for the development of the creator economy from the perspective of "readable, writable and usable".

Looking forward to the development trend of AIGC, Li Xuan envisions that the future will be an era moving from AIGC to AIGM (AI Generated Metaverse).

Li Xuan explained: "AIGC to AIGM can be understood as automatically generating metaverse space through artificial intelligence technology. This can be divided into four steps. The first is artificial intelligence deep learning. That is, AI identifies content, It has the ability to conduct comprehensive analysis and learning in multiple languages, backgrounds, eras, etc.; the second is intelligent hosting to generate instructions. That is, the system intelligently analyzes the generation target and generates system instructions; the third is to generate the metaverse. That is, the computer generates instructions based on text, audio, Video and other materials are used to create virtual scenes and virtual characters; the fourth is automatic optimization. That is, artificial intelligence optimizes the plan through the data generated by users during use and interaction."

Talking about the order of the metaverse , rules issues, Li Xuan said frankly that the governance of the Metaverse is also facing different stages of development, from establishing entry rules at the primary stage to controlling risks in various fields at the intermediate stage, which involves economy, industry, technology, as well as cognition, Physical, psychological and many other aspects.

Li Xuan is well aware that the higher the development level of the Metaverse, the more complex the application scenarios will be. She joked: "With the support of AIGC and other technologies, the Yuanzhou Yuanverse will gradually surpass real scenes and reach the advanced stage of 'coexistence of reality and reality' and 'twin souls and flesh'."

"The development of the Yuanzhou Yuanverse has reached an advanced stage. It will involve the issue of balancing human relationships, who may be dominant between humans and machines, and the ethical and freedom issues involved, which require a higher-level philosophical system to be analyzed. But we firmly believe that through continuous governance, we can Establish an orderly metaverse." Li Xuan said firmly.

AIGC empowers "Yuan" to transform all things

The broad prospects of AIGC are self-evident. It not only has the "ability" to astonish everyone with its technology, but can also trigger deep thinking about the content generation of the Metaverse. . When AIGC deeply integrates with all walks of life, a rich and colorful application scenario map has emerged on the paper. It makes digital and intelligent scenarios closer to user needs, has a wide range of uses, improves the efficiency of content creation, and also enhances the diversity of content creation. AIGC has become a "skilled craftsman" in thousands of industries in the metaverse.

At present, AIGC has been accelerated in the "meta-scenario" of all walks of life. Baidu, Tencent Youtu, Alibaba, Kuaishou, ByteDance, NetEase, SenseTime, Meitu and other major domestic manufacturers are also in AIGC investment in the field. Not only domestically, overseas technology giants such as Google, Meta, and Microsoft are also making plans in the AIGC field.

As the first company in China to launch the Yuanverse platform, Baidu Intelligent Cloud launched the digital human production platform-"Xiling" after "Xilang", hoping to use the full-link AIGC , reshaping the digital human track. "Xiling" is characterized by AI technology empowerment and conforms to the trend of digital human intelligence. The platform mainly uses four engines: portrait drive, intelligent dialogue, voice interaction, and intelligent recommendation. It focuses on solving the problems of digital human expression, language understanding, interaction, and user-oriented scene service capabilities, and realizes the digital human "Can listen, speak and interact". This move makes "Xiling" a digital human platform that is closer to realizing AIGC across all links.

Shortly after the launch of "Xiling", the popularity of ChatGPT once again focused people's attention on AIGC. In November this year, Open AI released ChatGPT, which is known as the most powerful AI in the world. Although ChatGPT is positioned as an intelligent chatbot, it not only has highly intelligent knowledge question and answer capabilities, but also supports the processing of complex tasks such as original code generation, text writing, problem solving, weekly report sorting, etc., and can liberate artificial intelligence in multiple fields and all aspects. labor force. ChatGPT GPT-3.5 series adopts RLHF (reinforcement learning from human feedback) method for the first time to compare daily chats, information consultation, article writing, code modification and other interactive content between users and ChatGPT with previous human-computer dialogue models analysis, thereby making ChatGPT stronger in understanding human language. In addition, ChatGPT also adopts a training method that focuses on ethics, and "say no" to malicious questions and requests in accordance with pre-designed ethical principles.

The content generation capability is one of the important highlights of ChatGPT. The "Artificial Intelligence Editorial Department" of CCTV Network built by China Central Radio and Television Station also has the same purpose. In the AIGC era, news creation, processing, operation, recommendation, and review are being redefined by AI. The "Artificial Intelligence Editorial Department" is committed to applying artificial intelligence to news practice on a large scale and building a "Five Intelligence" full-chain communication process that integrates intelligent planning, intelligent collection, intelligent production, intelligent operation, and intelligent review. At present, the "Artificial Intelligence Editorial Department" office area has been divided into production areas according to the "Five Intelligences" acquisition and editing process, realizing the full-process integrated intelligent production of news products.

Written at the end

It is not difficult to find that with the empowerment of AIGC, all things Qianxing have gradually acquired the "element" gene. However, with the widespread implementation of technology and the continued increasing interest in related tracks in the primary and secondary markets, the risk of abuse of technologies such as AIGC has also increased. Zhang Bo, an academician of the Chinese Academy of Sciences, once warned: “Unlike other technologies, the security problems of artificial intelligence mainly come from the insecurity of the algorithm itself. It is more likely to be misused and abused, and criminals can use it to pose a huge threat to society. .”

In the author’s opinion, for ordinary people, when using AIGC technology, they need to ensure legal compliance with the ethical bottom line. For platforms, it is necessary to strengthen supervision and set ethical "red lines" at the technical level. Only in this way can we ensure and pave the way for the start of the "Yuan Era".

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