Is Master Lu from 360?

Master Lu is from 360. "Master Lu" is a hardware-level professional tool software. On September 6, 2010, "Master Lu" announced that it would join 360's "Free Software Takeoff Plan" and became another new member accepted since the launch of the plan, that is, it became a product of 360 .

The operating environment of this tutorial: Windows 7 system, Master Lu 6.1022.3275.303, Dell G3 computer.

Master Lu is 360 .

Master Lu is a hardware-level professional tool software with a wide range of domestic user base. It can provide users with clear computer hardware parameter information and prevent fraud by profiteers. At the same time, the hardware protection function can automatically find heating components and adjust their operating status to ensure that the computer's operating temperature is within a reasonable range, reducing the risk of being burned and extending the life of the computer. Master Lu also has a hardware cleaning function that can deeply detect and clean computer hardware Garbage to keep it in good running condition.

Join 360

On September 6, 2010, Master Lu” announced Joining 360's "Free Software Takeoff Plan" has become another new member accepted since the launch of the plan. "Master Lu"'s move to join 360's "Takeoff Plan" has attracted much attention in the industry. (Now joining the Takeoff Plan and becoming a 360 product)

When talking about the reasons for joining the "Takeoff Plan", Lu Jin said: "As the best system optimization software in China, 'Master Lu' has several There are tens of millions of users, but now it is very difficult for me and my team to take it to a higher level as soon as possible. And 360's "Take-off Plan" whether it is in terms of funding, entrepreneurial experience guidance, or In terms of technology and platform resources, they can provide strong support to 'Master Lu' and help us explore a healthier and sustainable business model. Therefore, for 'Master Lu', joining the 360 ​​'Take Off Plan' is currently the best option. A good choice."

Industry insiders said that before the launch of the 360 ​​"Take-Off Plan", many start-up companies were surrounded by giants. It was easy to make a little money, but it was difficult to become big. In the end, there were often only two There are ways to go: First, continue to persevere and look for opportunities to break out, but not many can take this road. After all, not everyone can become Ding Lei or Ma Huateng; second, sell the company, obtain a certain return, and then go The regret in finding a new business that interests you is that you have to hand over your "biological child" to someone else. Today, the "Take Off Plan" provides startups with opportunities to enter the fast lane of development through acquisitions, investments, and platform business cooperation. In fact, it provides a third path for software entrepreneurs: boarding the 360 ​​ship Big ships, on the one hand, greatly increase the possibility of success, and at the same time, they also allow entrepreneurs to continue to take care of their "biological children."

As for whether "Master Lu" will develop independently in the future, rely on the 360 ​​platform or even be fully integrated into the 360 ​​system, Lu Jin said, "As long as users need it, everything is possible."

Extended information

Master Lu’s main business relies heavily on 360, but the two products overlap.

Judging from the financial situation in the prospectus, Master Lu is still a company that relies on advertising business for its living. Financial data shows that the company's total revenue from 2015 to 2017 and the first six months of 2018 was 29.059 million yuan, 69.812 million yuan, 123 million yuan, and 169 million yuan respectively.

It also shows that most of Master Lu’s income comes from Qihoo Technology and Songheng Network. Especially in 2017, the income from Qihoo Technology accounted for 37% of its total income, and the income from Songheng Network Accounting for 33.9%, the two companies contributed a total of 70.9% of Master Lu’s revenue.

In addition, many of Master Lu’s suppliers are related to Qihoo Technology. Qihoo Technology itself even provides server rental for Master Lu, detects Master Lu’s software and collects leaked information. Since Master Lu was previously a department of Qihoo Technology, Qihoo Technology knew Master Lu very well.

In addition, in terms of products, Master Lu’s system optimization software and 360 Butler are highly overlapping in some functions. It even has an alias of “360 Hardware Master” in the introduction of Baidu Encyclopedia. In actual use, "Master Lu", "360 Butler", and "QQ Computer Manager" are quite similar to "three-thirds of the world" in daily computer maintenance software.

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