What are the methods of website promotion?

Website promotion methods include: 1. Search engine promotion; 2. Email promotion; 3. Resource cooperation promotion; 4. Information release promotion; 5. Viral marketing, which uses active communication among users. Let the information spread like a virus to achieve the purpose of promotion; 6. Quick website promotion; 7. Online advertising promotion; 8. Comprehensive website promotion.

#The operating environment of this article: Windows 7 system, Dell G3 computer.

Eight basic ways of website promotion

1. Search engine promotion

Search engine Promotion refers to the method of website promotion using search engines, classified directories and other network tools with online information retrieval functions. Since the basic forms of search engines can be divided into web spider search engines (referred to as search engines) and search engines based on artificial classification directories (referred to as classified directories), the forms of search engine promotion also include search engine-based methods and search engine-based methods. The method of classified directory, the former includes various forms such as search engine optimization, keyword advertising, bidding ranking, fixed ranking, content-based positioning advertising, etc., while the latter mainly involves logging in to the website in the appropriate category of the classified directory. With the further development and changes of search engine forms, other forms of search engines have also appeared, but most of them are based on these two forms.

Search engine promotion methods can be divided into many different forms. Common ones include: logging into free classified directories, logging into paid classified directories, search engine optimization, keyword advertising, keyword bidding rankings, and web page content. Target advertising, etc.

Judging from the current development trends, search engines still play an important role in online marketing and are recognized by more and more companies. The methods of search engine marketing are also constantly evolving, so they should be based on the environment. Changes in choosing the appropriate method of search engine marketing.

2. Email promotion

E-mail is the main means of website promotion. Commonly used methods include electronic publications, member communications, and email advertisements from professional service providers. wait.

Email marketing based on user permission is different from spam. Permission marketing has obvious advantages over traditional promotion methods or unauthorized email marketing, such as reducing the nuisance of advertisements to users. Increase the accuracy of potential customer positioning, enhance relationships with customers, improve brand loyalty, etc. According to all forms of user email address resources applied to permitted Email marketing, it can be divided into internal list Email marketing and external list Email marketing, or simply internal lists and external lists. Internal lists, also commonly known as mailing lists, are a way to use registered user information on a website to carry out email marketing. Common forms include news emails, member newsletters, electronic publications, etc. External list email marketing uses the email addresses of users of professional service providers to carry out email marketing, which is to send information to the users of the service provider in the form of email advertisements. Permission email marketing is a relatively independent type of Internet marketing method system. It can be combined with other Internet marketing methods or applied independently.

3. Resource cooperation and promotion

Through website link exchange, advertising exchange, content cooperation, user resource cooperation, etc., mutual promotion is achieved between websites with similar targets. The most commonly used resource cooperation method is the website link strategy, which uses website visits and resource cooperation between partners to promote each other.

Each corporate website can have its own resources, which can be represented by a certain number of visits, registered user information, valuable content and functions, online advertising space, etc., using the resources and cooperation of the website Partners cooperate to share resources and jointly expand profits. Among these forms of resource cooperation, exchanging links is the simplest form of cooperation, and surveys show that it is also one of the effective ways to promote new websites. Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, placing the LOGO or website name of the other party's website on their own website and setting up a hyperlink to the other party's website, so that users can browse from the cooperative website Find your own website in order to achieve the purpose of mutual promotion. The role of exchanging links is mainly manifested in several aspects: obtaining traffic, increasing the impression of users when browsing, increasing advantages in search engine rankings, increasing the credibility of visitors through recommendations from cooperative websites, etc. Exchanging links has a deeper meaning than whether it can achieve direct results. Generally speaking, each website tends to link to other websites with high value, so obtaining links from other websites means gaining partners and a Recognition of similar websites in the field.

4. Information release and promotion

Publish relevant website promotion information on other websites that potential users may visit, and use the opportunities for users to obtain information on these websites to achieve the purpose of website promotion. Websites suitable for publishing this information include online yellow pages, classified ads, and forums. , blog websites, supply and demand information platforms, industry websites, etc. Information release is one of the common methods for free website promotion. Especially in the early days of the development of the Internet, when the amount of online information was relatively small, satisfactory results could often be achieved through information release. However, with the explosive growth of the amount of online information, The role of this method of relying on free information release is decreasing day by day. At the same time, due to the emergence of more and more effective website promotion methods, the importance of information release in common methods of website promotion has also significantly declined. Therefore, relying on mass sending The free information method no longer has much value, but some targeted and professional information can still attract great attention, especially when the information is published in a relatively high-relevance period.

5. Viral marketing

The viral marketing method is not to spread the virus, but to use the active communication among users to spread the information like a virus, so as to achieve The purpose of promotion and viral marketing method is essentially to provide users with valuable free services while attaching certain promotional information. Commonly used tools include free e-books, free software, free FLASH works, free greeting cards, and free mailboxes. , free instant chat tools, etc. can bring convenient tools and content for users to obtain information, use network services, entertainment, etc. If applied properly, this viral marketing method can often achieve very significant results at a very low cost. For a detailed introduction and case examples of viral marketing, please refer to the relevant content of the author's book "Internet Marketing Fundamentals and Practice" 2nd Edition (http://www.wm23.com), New Observations on Online Marketing "120 Types of Website Promotion" Appropriate introductions will also be included in the series of serialized articles "Practical Methods".

6. Quick URL Promotion

is a method of rationally utilizing network real names, general URLs and other similar keyword website quick access methods to achieve website promotion. The shortcut URL uses natural language to establish a corresponding relationship with the website URL, which provides great convenience for users who are accustomed to using Chinese. Users only need to enter the shortcut URL that is easier to remember than the English URL to access the website. Use your own native language or other simple vocabulary to "replace" the website with a URL that is better remembered and can more easily reflect the brand image. For example, choose the company name or trademark, main product name, etc. as the Chinese URL. This can greatly make up for the inconvenience of the English URL. The shortcomings of publicity are that it has certain value in website promotion. With the increase in the number of shortcut URLs registered by enterprises, the user data of these shortcut URLs can also be equivalent to a search engine. In this way, when a user uses a certain keyword to search, even if it is not consistent with the Chinese URL registered by a website, there is still a possibility that the user will Opportunities to discover.

7. Online Advertising Promotion

Online advertising is one of the commonly used online marketing strategies, which plays an obvious role in online branding, product promotion, website promotion, etc. Common forms of online advertising include: BANNER advertising, keyword advertising, classified advertising, sponsored advertising, email advertising, etc. The media that BANNER advertising relies on is web pages and keyword advertising is a form of search engine marketing, while email advertising is a type of licensed email marketing. It can be seen that online advertising itself cannot exist independently and needs to be combined with various network tools. To realize the function of information transmission, it can also be considered that online advertising exists in various online marketing tools, but the specific forms of expression are different. Promoting online advertising users' websites has the advantages of a wide range of online media to choose from, various forms, strong applicability, and timely delivery. It is suitable for any stage of the website's initial release and operation period.

8. Comprehensive website promotion

In addition to the common website promotion methods introduced earlier, there are many specialized and temporary website promotion methods, such as prizes Contests, online coupons, prize surveys, comparison shopping and shopping search engines for online shopping website promotion, etc. Some even use the establishment of an auxiliary website for promotion. Some website promotion methods may be ingenious, while some websites may adopt certain compulsive methods to achieve the purpose of promotion, such as modifying the default homepage settings of users' browsers, automatically adding them to favorites, or even installing virus programs on users' computers. It is really worth it. What is promoted is a reasonable and civilized website promotion method, and mandatory and destructive website promotion methods should be rejected and opposed.

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