What is the difference between mini programs and official accounts?

Differences: 1. Different positioning; official accounts serve marketing and information transmission, while mini programs are oriented towards products and services. 2. The official account is based on H5, and the mini program is based on WeChat’s own development environment and development language. 3. The official account operation has a large delay, and the mini program experience is close to the native App, very smooth and almost no need to wait.

The operating environment of this tutorial: Windows 7 system, Dell G3 computer.

The differences between mini programs and public accounts:

1. Different positioning.

Official accounts serve marketing and information transmission, while mini programs are oriented towards products and services.

Official accounts are mainly used for the transmission of information to connect people and information. With the help of H5, simple interactions can be achieved, mainly focusing on marketing and information transmission, supplemented by simple services, while mini programs are functionally related to There are strict distinctions between public accounts, including not supporting marketing methods such as following and push messages. On the one hand, it prevents products and services from being submerged in public account marketing information. On the other hand, it supports the interaction between public accounts, friend circles, groups and mini programs. and diversion, allowing developers to focus on products and services, thereby bringing a large number of long-tail services to WeChat and adding WeChat's own heavy services to create an ecosystem from social networking to information connection to services.

2. Realize technical differences.

The official account is based on H5, and the mini program is based on WeChat’s own development environment and development language.

The mini program is a cloud application within WeChat, so there is no need to install it. It is not a native App, but it achieves an experience close to that of a native App.

The official account is developed and run based on traditional H5. The traditional H5 running environment is a browser. The WeChat applet running environment is not a complete browser. H5 related technologies are used in the development process. The running environment of WeChat applet The environment is a built-in parser completely reconstructed by WeChat based on the browser kernel. It is specially optimized for small programs and cooperates with its own defined development language standards (optimized based on H5) to improve the performance of small programs.

3. Different functions.

The function of the official account focuses on information display and marketing, while the mini program is oriented towards products and services.

WeChat and public accounts are quite different in terms of development language, design specifications, marketing methods, review mechanisms and other functions. The public account is a type of account that provides users with an information and consultation publishing platform, provides a new way of information dissemination, and builds a better communication and management model with readers. After combined with H5, the public account can also provide some simple Interactive features. Mini programs are mainly designed to provide services. Compared with official accounts, they run more smoothly and can provide more complex products and services. The function of the public account mainly revolves around information transmission and marketing. The marketing function of the mini program is strictly controlled to distinguish it from the official account, so that the service experience and convenience of the mini program can be improved and the public account will not be drowned in excessive marketing information. middle.

4. Differences in experience.

The public account operation delay is large, and the mini program experience is close to the native App.

After clicking on the application function in the official account, it takes a while for the green progress to appear at the top. Applications with complex business logic and high interaction requirements have a poor experience. The mini program will be very smooth with almost no need to wait, just like the normal APP operation.

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