What is the function of the public account?

The functions of the WeChat public account are: 1. Brand promotion. A well-operated public account can establish a very positive brand image; 2. The public account is the public relations window of the enterprise, especially the certified public account. The account is more convincing and can establish an authoritative image in the minds of users; 3. Organize some knowledge and information to facilitate customers' inquiries.

The public account is an indispensable external window for many companies now. So do you know what the public account does? The following article will introduce to you the role of public accounts. It has certain reference value. Friends in need can refer to it. I hope it will be helpful to everyone.

The role of public accounts

1. Brand promotion

A well-operated public account You can build a very positive brand image

2. Product sales

Some promotional activities and marketing hot spots can be directly informed to users on the official account. This part Customers who follow the official account are definitely of higher quality than those who do local promotions from outside.

3. Fan maintenance

The official account can often do some small activities and give prizes for guessing. User contributions and the like are used to increase fans’ attention to the company

4. Public relations position

Another function of the public account is the public relations window of the company, especially through A certified public account is more convincing and can establish an authoritative image in the minds of users.

5. Information database

Some product knowledge and information introduction are organized and organized to facilitate customer inquiries.

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