What is the difference between WeChat Store and WeChat Mini Program?

Difference: WeChat stores have relatively few functions and only have basic mall shopping functions and no marketing functions. Therefore, they are only suitable for individuals who do not need marketing and promotion to open stores; while mini programs support the development of various functions. You can develop mall mini-programs and various marketing and promotion functions, which can meet the multi-functional needs of merchants and are therefore more practical.

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WeChat store was actually first developed by WeChat public The platform was officially launched in May 2014. Currently, only WeChat authentication service accounts that have activated WeChat payment can apply. After activation, you can get simple templates for opening a store, managing shelves, and maintaining customers. This move is considered a sign of WeChat’s orderly opening up and one of WeChat’s explorations into e-commerce. However, since the launch of WeChat Store, there has been no large-scale promotion and functional changes. WeChat has not announced the progress of WeChat Store to the outside world, and it has always been relatively low-key.

In November 2017, WeChat Store ushered in a major update: "Shop plug-ins can be upgraded to mini program plug-ins." WeChat officials stated that in order to help merchants quickly Opening a store facilitates communication between merchants and users. All certified public accounts can quickly create WeChat store mini-programs. However, the name of the WeChat store applet is the same as the name of the WeChat official account, and the system will check whether it is available. According to the mini program name setting specifications, the mini program name must not be the same as the existing subscription account or service account on the public platform. If a duplicate name is prompted, the name needs to be changed and set. Before the mini program is officially released, there are two opportunities to change its name. Once released, the name cannot be changed.

To put it simply, WeChat Store and WeChat Store Mini Program have relatively few functions. They only have basic mall shopping functions and no marketing functions. Therefore, they are only suitable for individuals who do not need marketing and promotion to open stores. The mini program supports the development of various functions. It can develop city mini programs and various marketing and promotion functions, which can meet the multi-functional needs of merchants and is therefore more practical.

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