What is the difference between SEO and online promotion?

The difference between seo and online promotion is as follows:

1. Different nature

seo is website optimization, SEO includes on-site There are two parts: optimization and off-site optimization. On-site optimization mainly focuses on the three major TDK tags, column layout and other contents. When optimizing off-site, we usually focus on the optimization of external links, which are factors that affect our website rankings from the outside.

However, these are not online promotions. They are just adding some external links to the website, making the website rank high on search engines and increasing the number of website inclusions. Online promotion is based on website products as the core content. It is a promotion method to establish a website and then display this website to netizens through free information release promotion or paid channels, including SEM marketing methods.

2. Different definitions

SEO refers to search engine optimization. Simply put, it is to rank the website as much as possible on the home page of the search page. What SEO needs is network promotion. Thinking, seo itself is a way of network promotion.

The website layout, keyword settings, etc. in seo all contain promotion thinking. The core of seo is to improve the user experience and allow users to quickly find what they need on your website.

From the positioning of the website, the website must correspond to what business and products the company operates, and the later costs and gains must be taken into consideration.

The second step is the website construction and SEO stage, and do a good job in on-site and off-site SEO optimization.

3. Different purposes

The purpose of SEO is to allow the website to have better inclusion, better ranking and more visits, with traffic as the first priority purpose; and the purpose of online promotion is to display the overall value of a company on the Internet for the purpose of publicity and marketing.

4. Different objects

The object of SEO is the website, while the object of online promotion is the entire business, products, brand and the overall image of the company.

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