How to lay out transactional search keywords

There are three types of keywords for a website: navigation search keywords, information search keywords and transaction search keywords.

1. What is the purpose of searching for such words?

Generally speaking, people who search for such words already know the product they want to search for. To get a better understanding, they want to do something more substantial, including physical goods, services, etc. Their needs must be the most detailed, not a general understanding with many options. For example, "How to get to Liantang Internet Industrial Park in Luohu District", "What units are there in the Internet Industrial Park", etc.

2. How to optimize transactional search keywords

Since this type of keyword is the most specific, it also has the smallest audience range and the lowest demand, which is a more personalized demand. . When we optimize these types of words, we need to use our article pages to optimize them.

The search volume, commercial value and competition of this type of words are relatively low, so it is easier to get ranked. Since the demand for such words is relatively specific, we use long-tail keywords for optimization, and most transactions on the Internet also come from such long-tail keywords, which requires our necessary attention.

For example, when we search for "Lenovo Y400N-IFI H", the first URL is Zhongguancun's website. We can see that the keyword of his article page is "Y400N -IFI H, lenovo Y400N-IFI H, Lenovo Y400N-IFI H, Lenovo Y400N-IFI H laptop quotation, lenovo Y400N-IFI H quotation", it can be seen that this page is for those who want to know about "Lenovo Y400N-IFI H" People who use this computer come in to understand the parameters, prices, and pictures. This type of words is not conducive to improving the conversion rate of this site. But if you are selling the computer "Lenovo Y400N-IFI H", you can choose long-tail keywords such as "Lenovo Y400N-IFI H online purchase", "Buy Lenovo Y400N-IFI H", etc. The conversion rate will definitely increase relatively.

3. Some other points to note

The classification of navigation search keywords, information search keywords and transaction search keywords is relative, not absolute. . In other words, their terms are only relative to the other two types of words and can be converted into each other under certain circumstances.

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