Why is website ranking unstable?

The rankings brought by search engines for free are what every SEOer wants to obtain. But the rankings change every day, and today's white hat SEO skills will become black hat tomorrow. This is also a pain in the hearts of SEOers. After all, people really have to bow their heads under the roof of Baidu.

In addition to doing PPC, you can control the number of displays within a certain range, otherwise you will silently accept the outcome of the website ranking on the first page today and the second or third page tomorrow.

# According to this, does it mean that the website ranking is unstable and the SEO effect is very poor? That's not the case. So far, if a website wants to obtain traffic of 100,000 IPs, no method has been found that can surpass SEO. Although website traffic is sometimes unstable, it is not without rules. We can start with website rankings to find out the reasons for unstable rankings.

1. Whether the website has undergone major revisions

Every website has gone through revisions from the beginning to the time it grows up. With the changes of the times, the user’s Preferences also vary. The website must undergo transformation before it can continue to sail. Every major change is a change in the user's original habits. Once the user's habits are changed, the attitude towards the website will also change significantly. Obviously, search engines revolve around users, and they will also keep an eye on your website.

2. Are the content of website articles all of low quality?

High-quality website content is something that has been constantly emphasized since the beginning of the website. Now Baidu has also launched a "Spark Project" to encourage original websites. For spiders, high-quality original content will definitely be welcomed by spiders, and will be given a certain ranking after inclusion. However, the collection of fake original content has become the most unpopular content.

3. Is the website server continuous and stable?

A high-quality website server is a powerful pillar for the long-term and stable operation of the website. Looking at the servers of all large websites, each one is so smooth and stable. If you buy a server from an informal IDC provider for cheap, the Internet will be disconnected twice in three days, making your website unable to be opened. Such a website The ranking will definitely be erratic, and it won't be any better.

As long as these three aspects are handled well, the ranking of the ups and downs website can be improved, but don’t forget that website optimization is not a matter of three or two aspects, it is the coordination of the entire website and all the details. A successful collection, only when every part of the entire website is done well can the website ranking be continuously improved and be firmly at the forefront of Baidu search results.

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